The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Communities 100

Communities Consultant Flickr Campaign 100

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Stand out from the crowd and actually do something about it.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Waxing UnLyrical

JUNE 17, 2015

Through this website, the company doesn’t just listen to its audience to address complaints, but also gives them a chance to solve the problems the company faces. This is a company which listens, and is actively interested in improving and investing in what their customers want.

Publishing 100

Publishing Brands Communities Flickr 100

Kikolani

DECEMBER 26, 2012

Social media gives businesses large and small an unprecedented opportunity to build community around their business. Photo Credit: Laurel Papworth and Gary Hayes on Flickr. #1 you might also benefit from giving your audience insight into your company culture. Because social media is all about community.

Social Media 167

Social Media Strategy Marketing GPS 167

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. Facebook helps people connect and communicate more efficiently. For individuals, Facebook helps to build more trusting and empathetic relationships and builds upon their lives. As a company? I think that fewer companies are as successful in the Web 2.0

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Not excess.

SEO 162

SEO Social Media Marketing Reputation 162