Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. A study earlier this year by Russell Scibetti found that only 16 of 146 professional sports teams actually even allow anyone to direct message them on Twitter without the team following them first.

Team 149

Team Content Sports Consultant 149

Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. A study earlier this year by Russell Scibetti found that only 16 of 146 professional sports teams actually even allow anyone to direct message them on Twitter without the team following them first.

Team 98

Team Content Sports Consultant 98

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Email me for a calendar).

Social Media 232

Social Media Press Release Marketing Widget 232