The Seven Golden Rules to Paying Influencers
JUNE 9, 2015
By Pierre-Loïc Assayag There isn’t an interview, panel, Twitter chat, or even client meeting that I’m participating in where, at some point, someone doesn’t ask the question, “Should brands pay influencers?” Pay for craft, not influence. Choose your influencers wisely.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community.
How to Influence People in Online Communities
JUNE 4, 2012
I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community?
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. By Laura Petrolino.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There isn’t one.
Avoid These 7 Rookie Influencer Marketing Mistakes
APRIL 4, 2017
Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Not doing your research on the influencer.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? blog posts, maybe even building to a blog community).
Six Steps for Success with Online Communities
APRIL 25, 2016
Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent.". The post Six Steps for Success with Online Communities appeared first on Spin Sucks.
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. We’re committed to providing high-quality and timely education and best practices to business influencers and business communications professionals.
Who Are The Influencers and How DO We Find Them?
MAY 24, 2012
In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?”
Monday Roundup: Influencer Relationships
JULY 27, 2015
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.
Influencer Marketing: How to Co-Create Content with Top Industry Influencers
APRIL 24, 2017
One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. The same study also found that 86% of marketers use influencer marketing as part of their content strategy. Times are changing.
Monetize Influence and Lessen It
AUGUST 14, 2013
There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank.
Don't Confuse An Influencer With Influencer Marketing
JUNE 17, 2016
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. Some of them are very picky and particular about how to make this happen (these influences usually have larger audiences and will cost a brand more), to those that are - somewhat - shameless about the transaction. There is nothing unique or different about influencer marketing. community. influence. influencer.
What Makes Audiences Trust Your Influence Marketing
Convince & Convert
MARCH 9, 2016
While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. These influencers have built an audience from scratch.
How Influence Marketing Differs from Celebrity Endorsement
Convince & Convert
FEBRUARY 24, 2016
Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference.
Putting the “We” in Community
FEBRUARY 26, 2016
In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. Putting “we” in community.
Seven truths about online influence
APRIL 4, 2011
With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. Influence has to do with relationships between people – both online and offline.
Strength of Community Supersedes Influence
JANUARY 12, 2011
With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small.
Getting Started With Influencer Marketing? Traackr’s Got You Covered
APRIL 1, 2016
If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. And here at WUL, we are dedicating this entire month to influencer marketing.
Why Marketers Need to Rethink Influencer Targeting
Convince & Convert
FEBRUARY 27, 2015
It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. By Stephen Waddington.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Twitter Facebook Google+ LinkedIn Content Marketing: Without Community, It’s Only Half the Equation.
How to Boost Social Media Engagement with Influencer Marketing
APRIL 6, 2016
Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Don’t buy influence, build it. In what ways do you approach influencer outreach?
Influence is Not a Number
APRIL 27, 2011
But if Klout is going to bill itself as “the standard for online influence, it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Influence is not a number. Here I go again: Klout does not equal Clout.
The Best Teachers for Influence Marketing
Convince & Convert
FEBRUARY 17, 2016
Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates. Influence Marketing is the Wild West, if all the cowboys had big social media followings.
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Fix It: How to Choose the Right Influencers.
Blogs Influence Consumer Spending More Than Social Networks
MARCH 14, 2013
Blogging breeds community, where influence is born. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. The Target influencer relations campaign is smart on a lot of levels.
How to Get an Influencer's Attention
Techipedia: Tamar Weinberg
MARCH 24, 2010
As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Participate in my site’s community.
Building A Real Twitter Community At #SXSW with Nestivity
MARCH 8, 2013
We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. Creating Community With Nestivity.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Establish Relationships With Influencers to Grow Quickly.
Manipulating Influence Scores Makes No Sense at All
OCTOBER 13, 2011
I don’t know where people are getting the idea that a high Klout score or ‘level of influence’ alone will make them stand out in the crowd. Even if a person manages to drastically increase their influence level through manipulation, and are lucky enough to garner themselves a public appearance, the audience will sooner or later discover there is no substance to the person. Influence is simply earned throughout your life, work, dedication and achievements.
Why Awesome Influencer Campaigns Combine Many Kinds of Marketing
Convince & Convert
JANUARY 27, 2016
Did you ever think that a selfie could help the community? One of the most common questions marketers ask me is whether or not they can prove some sort of tangible ROI on their influencer marketing. Use Employees and Social Followers as Influencers. Image via BigStockPhoto.com.
Interview with Social Media Influencer: Tamara Littleton
Social Media Citizens
JUNE 9, 2011
Tamara recently worked with UKCCIS to revise its guidelines on moderation of communities to help safeguard children. G: How would you define a social media “influencer”? T: An influencer is someone who has a voice on social media and who other people listen to and respect.
Wasting Time on Klout and Influence Metrics
OCTOBER 30, 2011
Klout only gives President Barack Obama an Influence Score of 48. See, people that waste their time on Klout, determining influence on it, debating its merits , etc., They hire people as community managers. The best way to build community is to be a part of the community.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?
PR’s Biggest Mistake When Working With Influencers
APRIL 5, 2011
Most recently, this struck me with regard to influencer outreach. I was discussing this with my colleague, Jennifer Kane , after she attended the Influencer Throwdown Panel with David Binkowski , Kevin Dugan and Krista Neher (moderated by Saul Colt ) at SXSW Interactive.
Why Listening Is The Key To Influence
JULY 8, 2016
The key to online success is influence. What Makes a Powerful Influencer? Since they influence so many followers, it makes sense that brands reach out to them as spokespersons. They may not provide the social influence significant to your brand’s success.