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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Prospective students are just as likely to check out a university’s social media channels as its website and marketing materials. Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know. This can include: Various departments, such as human resources, marketing, and student services.

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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

Knowing your audience is one of the most important guiding principles for every social media marketer. As you build your Twitter marketing strategy , you might be held back by making assumptions about what your brand “should be.” Design-By-Committee Chairman 5. Benefits of using Twitter analytics. Learn about your audience.

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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

However, as marketers, we tend to cling to the safe, the tried and the market-tested. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. The longevity and success of Taste the Rainbow should teach marketers about the value of shock and awe.

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Diversity in associations is not easy!

SocialFish

We had this conversation in the Diversity Committee @ # asae10. kikilitalien : @ NathanVictoria What did the Diversity Committee come up with for diversity’s definition? Relegated to committees. kikilitalien : @ NathanVictoria What are the top 3 issues the Diversity Committee at ASAE is facing? NathanVictoria : Q2.

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