Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Diva Marketing Blog

JULY 28, 2014

In fact, there was no committee or even social media team brainstorming on how to get into the World Cup social conversation. Toby/Diva Marketing : There didn’t seem to be a unique hashtag from @WaffleHouse. Meghan Irwin/Waffle House : There wasn’t a need for a unique hashtag. Was this intentional?

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Social Media Hashtag Committee Sports 87

Diva Marketing Blog

JULY 28, 2014

In fact, there was no committee or even social media team brainstorming on how to get into the World Cup social conversation. Toby/Diva Marketing : There didn’t seem to be a unique hashtag from @WaffleHouse. Meghan Irwin/Waffle House : There wasn’t a need for a unique hashtag. Was this intentional?

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Social Media Hashtag Committee Sports 40

Hootsuite

APRIL 14, 2021

We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. You’ve seen it time and time again.

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Social Media Management Social Media HootSuite Template 133