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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. linkedin.com/company/flourish-marketing-co/. linkedin.com/in/aleyaharris/.

Brands 226
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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Prospect are increasingly closer to making a buying decision before reaching out to a sales rep.

B2B 130
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. Using social media for research.

Committee 312
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. Why do manufacturing companies need digital marketing?

B2B 139
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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 121
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Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Sprout Social

For years companies have faced increasing pressure to take a stand on social and political issues. Then, take some time to reflect on what your company could be doing better to ensure your workplace and business are diverse, equitable and inclusive. A united front starts at the top.

How To 115