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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Speed kills in this environment, and you can’t succumb to endless committee meetings, planning and spreadsheets, when you can win or lose customers every minute of every day. Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, an agency’s collective judgment plays a critical role in the choosing of what to say, how to say it, and to whom or when, and through what format, or when managing sensitive community relations, or in selecting a strategic partnership tie-in or when taking an extra-calculated risk to achieve desired outcomes.