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5 Hashtag Campaigns that Crushed It in 2017 


Airbnb also pledged to provide short-term housing over the next 5 years for 100,00 people in need and $4 million over the next 4 years to the International Rescue Committee. This campaign served to promote Tarte products, reward Tarte digital influencers, and build community. By leveraging UGC from influencers in this way, Tarte built loyalty among some of their most vocal brand advocates while providing them with more opportunities to use the products they promote to their fans.