What’s Social’s True Value to Business? We Asked 2,162 Marketers.
Hootsuite
SEPTEMBER 28, 2020
Our study shows that ‘mature organizations’—those with robust social media strategies according to Hootsuite’s Social Maturity Assessment —are using social to build relationships beyond customers. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.
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