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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide. linkedin.com/in/aleyaharris/.

Brands 226
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Sprout Serves: Our commitment to giving back

Sprout Social

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

Committee 116
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. The most critical strategy or component of any business is its employees.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Our study shows that ‘mature organizations’—those with robust social media strategies according to Hootsuite’s Social Maturity Assessment —are using social to build relationships beyond customers. While 75% of businesses focus on customers as a key audience on social, mature organizations have expanded their strategy.

Marketing 144
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Always have, always will.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. The guest moderator was Jen Zingsheim Phillips , who is a freelance writer and communications strategist with 4L Strategies.

Committee 119