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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. So if you think your brand can benefit from social media, you’re right.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144
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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 136
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Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

The State Liaison Committee. For NCUA insured companies, you must display the official advertising statement—“Federally insured by NCUA”—in all of your advertisements. When it comes to communicating with a brand, 9 out of 10 people have used social media. Those incoming messages can vary in sentiment. And for 34.5%

Banking 40
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Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. I participated in a couple of good sessions and met a lot of great people.

Gov 2.0 92
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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. Free offerings from online companies skyrocketed in the self-isolation “housebound economy.”

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. They’ve been encroaching a little bit on their developer community’s turf. Listen Now. The RSS feed is: [link]. Eric: Yeah.