The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
Managing Negative Online Comments
OCTOBER 12, 2011
If you’re going to PRSA this weekend/next week, leave me a comment so I can say hi! So, in more general terms, what’s with the idea of running down various social media sites in arenas for the devotees of said site? Managing Negative Online Comments originally appeared on Spin Sucks on October 12, 2011. A few housekeeping things first. On us.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Chapter 3: 5 Paid Social Media Analytics Tools.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. He asked if that included social media. I said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. If you know of any good ones that I’ve missed, please leave a comment and let me know! Social Web Involvement 9.
Social Media Crisis Management for B2B
MAY 29, 2014
This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.
Commenting Etiquette 101
OCTOBER 31, 2011
One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. However with more comments comes more questionable responses. I’ve gotten my fair share, and it got me thinking about comment etiquette. Avoid Self Promotion – Most commenting systems inherently are set up so that you get a link back to your site already.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
I was the last docket on the agenda and my job was to rally the troops around using social media for the business. There were 30 people who were held captive and I got to spend two hours showing them some of the social media tactics they’re doing really well already, highlighting some of their colleagues, and then providing recommendations. By Gini Dietrich.
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. Social Media
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. To do so, it needs a way to measure the value of sites. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Here are five ways to ensure your social media posting helps your SEO.
How To Engage On Sites Using Facebook’s New Commenting Plugin
MARCH 8, 2011
Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. accounts for commenters. login.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday!
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence.
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. These social media followers think You Rock! Awesome!
47 Social Media Statistics to Bookmark for 2017
FEBRUARY 27, 2017
Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics. Social Media Engagement Statistics.
Millennials On Mobile, Social Media [Report]
The Realtime Report
DECEMBER 6, 2012
adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. 52% had commented on a friend’s post over that same time period. The majority – 51% – of millennial cell phone users access social networking sites via their mobile.
Here’s How Your Employees Can Amplify Social Media Content
SEPTEMBER 29, 2016
To amplify your social media content, enlist the help of your greatest asset—your employees. Research shows that “ 50% of employees post messages, pictures or videos on social media about their employers.”. That’s good news for companies wanting their employees to share more social media content. Let them promote exclusive promotions on their social pages.
Outsourcing Social Media – Is It Worth It?
MAY 25, 2012
I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Want to make a comment about a hot topic that is trending right now? Cheers! –Sean.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ).
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. In short: social media is human interaction.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. One simple word.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Always be honest with yourself when it comes to determining the cost of social media monitoring.
Should You Hide Comments on Your Facebook Page?
FEBRUARY 21, 2017
We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook. Final Thoughts.
The Single Most Important Social Media Marketing Metric
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest.
Lawyers: Do These Questions About Social Media Sound Familiar?
FEBRUARY 3, 2016
I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Which sites should I use? How do I sign up for the individual sites? Are my clients even using these sites? What if people make negative comments? Why Should I Use Social MediaWho do I follow? How do I find the time?
An Introduction to Social Media for Business
AUGUST 23, 2016
Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media traffic is on the rise.
20 Creative Ways to Use Social Media for Storytelling
FEBRUARY 22, 2017
But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share 20 actionable ways to use social media for storytelling. . Ready to dive in? Twitter.
5 Social Media Tactics that need to be Trashed
DECEMBER 11, 2016
Every Year there are predictions about Social Media Tactics, strategies and platforms that will be hot in the following year. . But let’s spare a thought for the bad, annoying social media practices that are becoming all too common. . In this post, I share 5 Social Media Practices that annoy the heck out of me. 3 Auto Comments on Instagram.
9 Actionable Ways To Prove & Track Your Social Media
Techipedia: Tamar Weinberg
DECEMBER 5, 2012
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! or facebook.com.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream.
How You Should Really Use A Social Media Calendar
FEBRUARY 22, 2017
If you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Jot down all holidays you plan to celebrate on social.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
Non-Profit Social Media: Raise Awareness and Demand
MAY 26, 2015
Social media is widely adopted and used by all types of people, brands, and businesses around the globe. Pew Research reports 79 percent of adults use a single social media platform, while 52 percent use two or more platforms regularly. Non-Profit Social Media. One of the best things about using non-profit social media is it allows you to extend your reach.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Overall traffic.
5 Top Social Media Professionals on Google+
MAY 30, 2012
First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. The user interface is getting better but it’s still painful to get in and out unlike sites like Twitter and Facebook which are very manageable through 3rd party apps. Googleplus Social Media Tips and Tricks Google Google Plus