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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc. Share this on Bebo.

SM2 187
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Comment on other posts, join conversations and participate in forums to establish your presence. Invite readers to comment on your blog or answer a question in Facebook by making it easy for them. Relationships! Ask them to participate.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Vocus and Cision ) to the obscure ( Butterfly Publisher ). There’s no question that online PR plays a key role, in conjunction with SEO, in successful web presence optimization. 5 Stars **.

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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). With that background, he argues that “the question can be answered in about three minutes. Is the Wrong Question by Golden Practices Blog. Share this on Bebo.

ROI 193
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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The questions you need answered will (and should) guide you to the right type of software. If I’ve overlooked your favorite, please leave a comment. “I need to efficiently respond to questions posed to our company in social media, and find real-time opportunities to provide assistance. investor), Vocus.