How Brands in the Pharmaceutical Industry Stack Up


While engagement is primarily a measure of interactions like Likes, Comments, and Shares, one of the other biggest performance markers is the Reach and Impressions a post gets. Social media has been established as one of the key channels of the modern day marketing mix.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

On Twitter, a story recently developed when London woman Holly Brockwell received a lot of negative comments about her battle to get sterilised on the NHS. Such data can help various departments within pharmaceutical companies to improve their products.

News 20

Trending Sources

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. With more than 638,000 likes and over 2,200 comments, their February 25 post about Zika is no exception.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions.

SOPA, PIPA, and the Wikipedia blackout: what it means for associations.


Or use the comments to correct me! There’s a medical angle here, too, as one intent of the bill is to stop the illegal import of counterfeit pharmaceuticals into the US market via Internet sales. I’m confused.

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

If I have left any out, please drop me a line and include it in the comments section. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs.

New Media By Design

Twist Image

For the most part, we have a title, sub-title, byline, date of publishing, body of text and - if they're more web-centric - reader comments. Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment.

What the Future Holds for B2B Social Media Marketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story?

B2B 39

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Subscribe to the comments for this post?

Six Links Worthy Of Your Attention #173

Twist Image

And he''s just come out with a new book on the pharmaceutical industry. Now it''s your turn: in the comment section below pick one thing that you saw this week that inspired you and share it.

How to Keep Your Blog Hacker, Spammer, and Spyware-free


Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. Tell us what happened—and how you rectified the problem—in the comments. This guest post is by Sean Sullivan of F-Secure.

Help Me Find My Next Job?

Ari Herzog

This blog attests to that statement; and your reading, sharing, and commenting is why I write a breadth of articles about the social web every week. Following in the spirit of my friends Anna Barcelos and Dave Atkins who each seek new jobs (please click their names to see what they’re looking for, should you be able to assist them), I’d like to tell you what I’m doing… I shouldn’t need to tell you that I live and breathe social media.

Twitter Commits Suicide (or Twipocalypse Now: Redux)


Neal has worked for Comcast, GlaxoSmithKline, Qwest Communications, Paramount Pictures and Warner Brothers and his clients have included the United States Postal Service, Hyundai, DreamWorks Studios, Major League Baseball, over 20 major pharmaceutical brands and NASA.

Connecting 2 the World

Buzz Marketing for Technology

0 comments. 0 comments. 0 comments. 0 comments. In a recent comment I posted to Ken Allen, I mentioned that we as teachers have the advantage over our students in that we have the opportunity to create deeper understanding for ourselves by trying to explain concepts and negotiate meaning with our students. 0 comments. 2 comments. 2 comments. 0 comments. Ken Allen had an interesting comment on a previous posting of mine.

Content aggregation drives viewers, but can it drive profits?

Reactions: 1 Comments 1 Advertisement The news last week that the Huffington Post surpassed the Washington Post and LA Times in online visitors affirmed what many media professionals already knew: There’s real business in aggregation. ” Reactions: 1 Comments 1 What people are saying October 22, 2009 02:33pm Glad to see the focus on the profit potential from aggregation and curation. eMedia Vitals eMedia Jobs Blog Mobile advertising: What works? What are people searching for and where are they looking?

Buzz Marketing for Technology

Pharmaceutical, Life Sciences. Add Comment. See All Comments(0). Covering the latest in Content, Document and Knowledge Management. KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. White Papers. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Business Process Management. Collaboration. Competitive Intelligence. Content Management.

Power To The (e) Patient!

Diva Marketing Blog

From a marketer who has worked in healthcare, as well as, from a personal perspective here are my takeaways: Monitoring Some people felt pharmaceutical companies should be responsible for monitoring misinformation and AE comments.

Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

These would include industries such as healthcare, pharmaceuticals, defense contractors, and banks. 3 comments: Michele. Post a Comment. Subscribe to: Post Comments (Atom). skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Tuesday, June 10, 2008. Lessons learned from New Communication Technologies in Organziational Life. Last fall, I was asked to teach a special topics course for Communication Majors.

Science 2.0: Great New Tool, or Great Risk?: Scientific American

The draft article appears here, several months in advance of its print publication, and we are inviting you to comment on it. —just post your inputs in the Comment section below.

50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

Actively participate in commenting other on blogs and leave intelligent, appropriate comments and. Allow comments on blog. Accept comments which could be negative at times. Delete inappropriate or spam comments. Respond to blog comments and establish relationship with readers. Feed on comments to this Post. Leave your Comment. Edith Dream Think Act --> Edith Dream Think Act. Home. --> Home. About Edith. Speaking.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

I’d love to hear your thoughts about these particular cases in the comments. Now why is it that there are still naysayers in the comments? Honor is worth more than money… Reply Melanie Phung April 2, 2008 at 5:22 pm Very interesting discussion going on in the comments.

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

A pharmaceutical company tried to generate new product ideas by tapping suggestions from visitors to its corporate Web site. x] The Quarterly welcomes your comments on this article. work Letter * ( characters remaining) (maximum length reached) * Required The Quarterly welcomes your comments on this article.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Leave your additions, and any questions, in the comments! Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. I completely agree with your comment about not picking a tool with the most flashy tools, but rather one with a UI you feel comfortable with.