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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 109
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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Video generates more comments and shares than other content types, and has been shown to elicit a stronger emotional response than images on mobile.

Retail 87
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149
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How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired.

Retail 130
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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 137
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Monitor & Engage Anytime With Facebook & Instagram Push Notifications on Mobile

Sprout Social

Mobile users can configure push notifications for each individual message type and for each Facebook Page and Instagram profile, providing the flexibility to enable/disable notifications based on what’s most important to them. Select which types of notifications you would like to receive: Comments and/or Brand Keyword Locations.

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Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

.” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. What percentage of tweets, comments and posts does your brand respond to?