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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Every government social media marketer occasionally struggles with ideas or a lack of content. Read more about this funding and the overall Transportation 2050 plan in the #PHXNewsroom : [link] @PhoenixMetroBus #PHX pic.twitter.com/xForZlIIwb. You might receive dozens or hundreds of comments a day.

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Social Media Stunners: We’re Breaking Down 4 Pieces We Love (+bonus)

Ignite Social Media

The element of surprise grabs attention as viewers get transported from an everyday setting into stunning scenes of excitement. Leverage Reviews for Powerful Social Proof Positive customer reviews are marketing gold. invites participation in the comments. Ending the caption with a question, “Which one are you choosing?”

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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142
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Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement

Mindjumpers

The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. Videos and photos showed a smooth launch of a new product – right up until the point of transporting it from the factory in Czech to the UK market.

Facebook 267
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How Flickr and Google Help Us Remember

Ari Herzog

Through Flickr’s users who viewed, commented, liked, and shared that photo, the LOC can now tell a story for what was once a story-less photograph. Please continue reading How Flickr and Google Help Us Remember and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing.

Flickr 159
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Six Links Worthy Of Your Attention #404

Twist Image

It's been encouraging: For example, with Minister Marc Garneau , an astronaut, in charge of transportation, the department is really trying to understand emerging tech and ready itself for change. Influencers and influencer marketing is all the rage these days. content marketing. digital marketing. digital marketing blog.