Sponsored Comments: Is the Web About to Get Uglier?
FEBRUARY 3, 2015
” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. We evolved as comments became the next big thing. Sponsored Comments? I get wanting to get more comments.
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So is the system good for publishers? 10 Practical Twitter Tips for Publishers.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc.
The Value Of Blog Comments
JANUARY 12, 2012
Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. Blog comments are becoming increasingly valuable. We need to take a step back to remember how far we have come in order to get an indication of the future (and what it could mean to the overall value of Blog comments). blog comment.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Tags: Publishing
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. Let me know in the comments.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Is Using Facebook Comments Good for Publishers? Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. Publishing
The Tragedy Of Comments
MARCH 14, 2012
Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost the quality of public discourse or to enhance the opportunity for collaboration between readers and writers. " The news item goes on to state: "that some have been so toxic that he's seen comments bring some writers to tears." blog comment.
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
Like ads on Facebook, your Instagram Ads receive comments. Engagement on Instagram means likes and comments, if a higher number of likes on your Instagram ads is not something you have to worry about, a higher number of Instagram ad comments can be a concern.
5 Reasons I Should Get More Comments than Gini Dietrich
AUGUST 31, 2011
Having been a long time reader of Spin Sucks, there is one clear and, frankly, sinister intent for Gini’s so-called generosity… she gets to trounce us all in sheer volume of comments. I am taking back the comments. If they offer you value, take a second and comment on their thoughts.
Official Publisher Profiles on Digg One Year Later: Followers up 720%
AUGUST 10, 2011
When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Most of the publishers continue to follow very few others: Profile Following 8/10/11 Following 8/4/10.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Comments!
Do Third Party Publishing Apps Impact Facebook Reach?
OCTOBER 20, 2016
A lot of time, effort and yes, money is behind all of these pieces of marketing content. Whether looking at the reach or the engagement, publishing in Facebook directly does not make a post better! One of the posts actually had a 30% better reach using the Agorapulse publisher!”.
5 Painless Ways to Get Maximum Blog Comment Love
MAY 9, 2012
Publishing your blog is no easy feat. My favorite blogs also feature one more magic ingredient: a loyal fellowship of readers that love to comment. Here are 5 painless ways to get maximum blog comment love: 1.) Personally reply to as many comments as possible.
Can Publishers Harvest Social Media Intent in a Meaningful Way?
MARCH 30, 2011
Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Publisher Platform (P3).
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
” When we looked at her blog, they didn’t have the social share buttons or comments enabled. Enable Comments. Danny Brown is testing Google+ comments on his blog (which I like and it’d be interesting to hear his results) and you can also test Facebook comments.
F8 2016: It’s a Good Time to Be a Publisher on Facebook
APRIL 14, 2016
Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit to help the publisher. But today, I’m only going to focus on the changes made that help publishers. Embedded Comments. Improved Comments Moderation.
How “No Comment” Has Edelman In Trouble
JANUARY 25, 2011
Mark, like a lot of us, see the trend of companies becoming publishers and wanted to know more about what Best Buy is doing in order to provide a case study to his readers. A seemingly simple request that Best Buy (and Edelman) should jump all over because a) it’s an unsolicited request for an interview that will make them look good and b) it provides the opportunity to take a leadership position in content marketing. Where I come from, “no comment is not allowed.
Blog Comment Spammer Leaves Comment. Forgets to Spin the Content.
JANUARY 7, 2014
When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Occasionally I get some really funny blog comments.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%). Publish.
Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken
OCTOBER 5, 2013
Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. I don’t even think an automated bot of some sort would allow comments like these on a blog.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it.
Manage & Publish Your Team’s Social Images With Sprout’s Asset Library
OCTOBER 6, 2016
When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It has to be about the people sharing, commenting and caring.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age.
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Let us know in the comments below.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. Check out our free guide, 7 Steps to Create a Winning Social Media Marketing Strategy.
Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed
The Realtime Report
DECEMBER 3, 2013
Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. A recent shift in Facebook’s algorithm has helped drive traffic to major publishers , and BuzzFeed is seeing some serious benefits from the change. Comments I''m not too sure about Buzzfeed.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Coupled with their comments, messages, questions, issues, etc., Save articles on Facebook with “Save for Later” The Facebook Save feature is a great tool that can help you curate relevant content that you can publish later on your Facebook page.
Day Four: How to Publish, Promote, and Propagate Your Article
FEBRUARY 2, 2017
This is part five in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. It’s your fourth and final content production day: time to hit publish! A System for Easily Publishing Consistently Great Content. Day 3: How to Polish and Prepare to Publish .
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers.
#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?
MAY 15, 2015
#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. . This means that when we publish our words, whether written or spoken, we have enormous competition for eyes and ears.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.