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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?

Hootsuite

Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. or “Agree!”.

Comments 106
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Eventually, this approach would spread to other platforms. I would not create unique content for each platform. Would certain platforms always outperform others?

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

However, simply having a presence on the platform isn’t enough anymore. When done right, Instagram marketing can benefit your small business in several ways. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Many marketers make the mistake of jumping straight to the content creation process.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. We were curious too: why put the link in comments on LinkedIn? Comments vs. post?

LinkedIn 108
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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62