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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. Many include at least the most popular blogs as well.

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

The more likes and diverse comments you get on an update, the more homepages it is shown on, so try to ask engaging questions that get people involved. You need to have a good profile, vote, comment, network, follow trends, and submit a wide variety of content. I would treat Facebook almost as a stand-alone website.