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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. ” When Does This Come Up?

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Meta Should Display Organic Results

Jon Loomer

The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. Or they comment on your ad and their friends see it. You can do something similar with URL parameters and GA4, of course. It just knows that a link that includes your URL parameters was clicked.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Next, let’s change that dropdown to URLs. This will be a list of all the specific URLs where the selected event has occurred during the time period you chose. This is a great summary of how many events you’re getting by URL.

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Is the Event Setup Tool Worth the Hassle?

Jon Loomer

” Now paste in the URL where you’ll want to add standard events and click “Open Website.” Events by URL. So, you would click “Track a URL.” Okay, now let’s start talking about the issues with this tool. “Buggy” does not begin to describe this issue.

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How to Choose Facebook Ad Placements

Jon Loomer

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. Using URL Parameters. Another way to measure this is with URL parameters. Example: Use URL Parameters to Verify Facebook Ads Results. They both have their potential issues.

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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

The issue comes into play when we have to pass events manually by adding our own event code. ” This information should then be passed using URL parameters (characters that are appended to the end of the confirmation page URL). Let me know in the comments below! Confirm that, but it’s likely the case.

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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

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