IBM SJ 45-4 | Ethnographic study of collaborative knowledge work
Buzz Marketing for Technology
JUNE 27, 2008
The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research. We began the session by walking the participants through the storyboard and then encouraged them to comment.