Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment.

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Metrics Examples Marketing HootSuite 107

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Hootsuite

FEBRUARY 7, 2024

And then learn how you can use Hootsuite to measure results. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. See how Later compares to Hootsuite.

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Hashtag Analytics Tools HootSuite 91

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing.

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Industry Engagement HootSuite Analytics 125

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. Plan and schedule your posts This one’s easy: Use Hootsuite.

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Social Media Strategy HootSuite Sentiment 111

Absolute PA

MARCH 7, 2014

“Which scheduling tool should I use, Buffer or Hootsuite?”. Hootsuite is the complete package. First off, the Hootsuite dashboard is great. A few more of my favourite things: the Hootsuite mobile app is terrific – love having access on the go! Google Analytics integration + useful analytics provided in Hootsuite.

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HootSuite Social Media Foursquare Analytics 109

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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Hootsuite

FEBRUARY 5, 2024

Post comment rate: Number of comments as a percentage of followers or reach. If your goals involve building loyalty, or nurturing relationships, count comments separately from overall engagements and work to lift that number specifically. Reel interactions: Total likes, comments, shares, and saves. Using Hootsuite 1.

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Analytics Instagram HootSuite Metrics 97

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. retail market from a downturn.

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Retail Social Media Brands Tips 104

Hootsuite

APRIL 12, 2023

A LinkedIn hashtag analytics audit estimates your post reach based on how many followers a hashtag has, and how many likes and comments you can expect to receive. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Here’s how.

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Hashtag Analytics LinkedIn HootSuite 123

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

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Social Media HootSuite Marketing Social Networking 76

Hootsuite

APRIL 11, 2022

More accounts just like yours, except with more likes, comments, and follows. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. Pendulum allows you to schedule and post TikTok videos directly from Hootsuite. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics.

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Tools HootSuite Marketing Analytics 110

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. View this post on Instagram A post shared by Hootsuite (@hootsuite) Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

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Template Templates Social Media Tips 134

Hootsuite

APRIL 17, 2024

These apps have their own internal analytic systems to reveal your followers’ demographics, but if we may be biased for a quick moment: Hootsuite analytics are full of great insights, too. Gather those details, explore our guide to defining your target market , and you’ll be ready to Thread. Grab your free Hootsuite trial now 4.

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HootSuite Feed Feedly Instagram 69

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Hootsuite

MARCH 28, 2022

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. You’re not alone.

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Buy Comments Privacy Video 92

Hootsuite

NOVEMBER 21, 2023

How to upload YouTube Shorts using Hootsuite If you’re already using Hootsuite to manage your YouTube channel, we’ve got great news — you can easily use Hootsuite’s desktop app to upload and schedule Shorts. Head over to your Hootsuite dashboard Click Compose. Here’s how: 1. No problem.

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Mobile YouTube Remix HootSuite 90

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Facebook engagement actions include likes, reactions, comments, shares, video views, and link clicks. You’re usually asking for a like and comment on your post. Easy peasy. Need a photo?

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Engagement UGC Facebook HootSuite 110

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Source After about a week, I checked the performance of this post in Hootsuite Analytics.

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HootSuite Metrics Engagement Feed 78

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite offers all the most popular Salesforce Social Studio features and more. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JANUARY 18, 2024

View this post on Instagram A post shared by Hootsuite (@hootsuite) 7. View this post on Instagram A post shared by Hootsuite (@hootsuite) 8. View this post on Instagram A post shared by Hootsuite (@hootsuite) 9. View this post on Instagram A post shared by Hootsuite (@hootsuite) 11.

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Instagram HootSuite Hashtag Embedding 92

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. But there’s even more to it.

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Sentiment Analysis Marketing Press Release 52

Hootsuite

SEPTEMBER 14, 2020

But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? which posts get comments?). Hootsuite Analytics. While you may know Hootsuite (that’s us!) Other advantages: Hootsuite also has social listening and competitive analysis tools. your website?),

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Metrics Analytics Instagram Tools 145

Hootsuite

SEPTEMBER 23, 2022

It can make or break a campaign or your entire social media marketing strategy. Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience. Do you want them to leave a comment or click through to your website?

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Social Media Tools Tips HootSuite 145

Hootsuite

JUNE 16, 2021

The Hootsuite social media team’s current strategy is to just post to the main feed 2 to 3 times each week, and to Stories 2 to 3 times a week. Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. — Hootsuite (@hootsuite) June 10, 2021.

Social Media 145

Social Media HootSuite Statistics Template 145

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Let us count the ways: 1.

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How To Marketing Collaboration Influencer 106

Hootsuite

FEBRUARY 13, 2023

And then learn how you can use Hootsuite to measure results. Post the first draft of your business plan and ask people to share their early ideas in the comments, or encourage readers to tag you in a throwback of their prom photo. Have a plan Some clever copywriting can make TBT an integral part of your marketing plan.

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Brands HootSuite Hashtag Instagram 145

Hootsuite

SEPTEMBER 8, 2020

For example, Hootsuite uses @Hootsuite_Help , which is run by the support team. Your customer service team can likely address client questions faster and in more detail than your social marketing team could do. People will still use your main social marketing handles to contact you with support and service issues. Well, I was.

Social Media 145

Social Media HootSuite Issues Team 145

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. As part of your content marketing strategy, you should be posting content to various social networks multiple times per week. Audience research is the first step in an effective content marketing plan. — Hootsuite (@hootsuite) September 23, 2020.

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Curation HootSuite Tools Content 145

Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

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LinkedIn HootSuite Groups Groups 99

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly Welcome to dark social. URL shortener.

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HootSuite URL Analytics Forums 120

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. However, it’s a terrible idea to automate likes on Instagram or post automated comments on random posts. Ensure your comments are uniquely tailored for each person. This can be a tricky. They then remove this inauthentic activity.

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Software Instagram Tools HootSuite 145

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. How to monitor Twitter mentions using Hootsuite. How to monitor Twitter mentions. Let’s get to it!

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Twitter HootSuite Notification Analytics 145

Hootsuite

FEBRUARY 2, 2022

You need a third-party tool (like Hootsuite) to schedule LinkedIn posts. But once you’ve connected LinkedIn to your Hootsuite account , it’s easy to schedule posts on a LinkedIn company page or profile with just a few clicks. The even better news is you can schedule LinkedIn posts using any Hootsuite plan.

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LinkedIn HootSuite How To Publishing 100

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. But here on the Hootsuite blog, we aren’t content to get caught up in the rumor mill. We do our own grinding… of the truth!

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Social Networking YouTube HootSuite URL 97

Hootsuite

OCTOBER 25, 2021

Source: Hootsuite. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Source: Hootsuite. Guess what?

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Social Media Meme HootSuite Influencer 142