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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. How large is their following? What is their engagement rate?

Analysis 186
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Top Social Media and Marketing Books of 2010

Webbiquity SMM

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Mark Schaefer on The Tao of Twitter

Ari Herzog

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. There aren’t any Twitter rules?

Twitter 115
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Top SocialFish posts of 2010

SocialFish

Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. The Science of Social Media Marketing. 60 Tips for Marketing Your Social Media. Clarity over control in action: The Red Cross Social Media Handbook. in chronological order.

Postrank 170
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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.