Buzz Marketing for Technology

DECEMBER 15, 2011

Other brands are working harder to tap their pages’ potential, inviting fans to post on the page, using brand-generated posts to ask them questions, and offering promotions that capitalize on the fan base’s affinity. A “like” is a passive response to content, while a comment is engagement.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

JUNE 5, 2013

If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews. The thick of the 2012 holiday season is here.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buffer Social

AUGUST 4, 2023

The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) When it comes time to plan for the next topic group, the assigned team member and I meet to discuss all of the related articles on that topic and to start organizing a way forward. Which information is redundant?

Exercises 63

Exercises Project Groups Groups 63

Janet Fouts

APRIL 18, 2012

What if you made a comment on my photo about how beautiful it was? Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Give me a poll (that isn’t a focus group question and I’ll give you my opinion. I’d be grateful. I’d tell my friends. I might even buy something.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Convince & Convert

APRIL 23, 2015

In the contest, the company encourages fans to ask a question on how to improve their bedroom or bathroom for a chance to win a $50 IKEA Gift Card. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

Communities 60

Communities Meme How To Focus Group 60

Janet Fouts

DECEMBER 12, 2014

Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It Sure, you can promote posts from time to time to appease the Facebook gods, but even promoted posts have a questionable return. Comments and traffic to your website? A virtual focus group for product development?

Engagement 143

Engagement Brands Facebook Journal 143

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Using that insight they swiftly made adjustments to the test. .

Tools 91

Tools Sentiment How To Team 91

agora pulse

APRIL 17, 2018

To be sure that the right people are joining, you can prompt them to answer questions before they join. Enable this function through the “Edit group settings” menu. Scroll to the bottom of the page and select “Ask Questions” next to “Membership requests.” Create (and enforce) group rules.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

To be sure that the right people are joining, you can prompt them to answer questions before they join. Enable this function through the “Edit group settings” menu. Scroll to the bottom of the page and select “Ask Questions” next to “Membership requests.” Create (and enforce) group rules.

Groups 74

Groups Groups Facebook Small Business 74

Ignite Social Media

SEPTEMBER 19, 2016

The primary benefits are being able to focus on specific information and target questions to specific audiences. Also, over the years, the accuracy of these types of surveys has been questioned. It’s a focus group with the ultimate product road test. Forecasting/Predictions through search data.

Products 60

Products How To Survey Focus Group 60

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Leave a comment to share. Subscribe to the comments for this post?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Answer prospect questions. Twitter, Facebook and LinkedIn groups, community sites (e.g. Subscribe to the comments for this post? Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Diva Marketing Blog

AUGUST 9, 2012

Voir dire (questioning the jury panel to establish suitability) of the 50 member panel took over a day. Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question.

Engagement 76

Engagement Social Media Film Focus Group 76

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. As social scientists, we still drive forward with statistical methods, but we aim to introduce the Why to questions of How and What and Who.

Research 265

Research Social Media Marketing Retail 265

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

ProBlogger

JUNE 11, 2020

And the ideas you once had are replaced by questions. Frequently asked questions. Whenever someone asks a question in a comment, email or conversation, make a note of it. Over time you may find some questions are being asked again and again by different people. What can I write about that’s fresh?”.

Analytics 31

Analytics Questions Blogger Education 31

Techipedia: Tamar Weinberg

MAY 18, 2010

It’s a good question, and one that everyone should ask before they get started. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 2, 2023

Notifications can include everything from likes and comments to new messages in your inbox. It can also be a good way to answer common questions right out of the gate or direct someone to more information. And yes — you can join a Facebook Group as a Page instead of as your personal account.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

DECEMBER 9, 2020

YoY increase in comments. Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. One action all agencies should implement at the start of any project is to establish regular check-ins with their clients.

Proposal 102

Proposal Price Project Education 102

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. Questions: Who should you respond to? Now that the customer has a voice and a publishing platform customer service issues become PR issues. These are managed conversations. How does listening help a company?

Focus Group 49

Focus Group Survey Influencer Issues 49

Convince & Convert

JANUARY 8, 2016

Leave your most brilliant copy as a comment on this blog post for a chance to win a MarketingSherpa Summit package, which includes a free ticket to MarketingSherpa Summit 2016 and a stay at the luxury Bellagio resort in Las Vegas. Enter with a comment to this blog post. Identify the value proposition question.

Report 60

Report Sample Samples Research 60

Webbiquity SMM

JUNE 20, 2011

No question. because there are more blog comments to respond to, more Twitter followers to check out, etc.). Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. 6 Reasons Social Media Sucks. It’s full of self-promoters. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ?

Radian6 85

Radian6 Cymfony Alterian Jive 85

ProBlogger

FEBRUARY 9, 2014

As that last comment says – most people know the feeling of seeing a photo of themselves (or others) that is awkward or stiff. watching the comments on the posts you (and other bloggers) write. asking readers to submit questions or identify problems that they face ( further reading on one way I do this ).

eBook 46

eBook Sample Samples Focus Group 46

Webbiquity SMM

MARCH 29, 2022

But how can a simple question and answer platform help to build a powerful brand online? Quora is, of course, a social question-and-answer website launched in 2010. The platform allows registered users from around the world to ask and answer questions. To explain, here’s a dive with this Quora marketing guide. What is Quora?

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Jay : I mean it’s a focus group of one at that point, is it not?

Yahoo 115

Yahoo Yammer Social Media Software 115

ProBlogger

NOVEMBER 24, 2011

Here are some ideas: Comment like crazy: Just like you would on a blog, you should leave thoughtful and useful comments on things that these thought leaders share. Share your work carefully: If it makes sense and doesn’t feel pushy, share your own work when you comment. But how do you get them to follow you? Do not neglect this.

Products 52

Products Google Groups Groups 52

Sprout Social

DECEMBER 21, 2023

You can manually sift through individual competitor reviews and the comments section on their social media posts. Social media monitoring Any social media pro knows that customer feedback and questions don’t just come in through reviews. They also show up in the social comments section every single day.

Analysis 103

Analysis Products How To Price 103

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 131

Data Social Media Metrics Analytics 131

Ignite Social Media

APRIL 7, 2021

While organic reach rates on certain networks may have marketers questioning the need for an organic content strategy, it’s important to continue this type of content to keep your channels active and interesting. And don’t forget to answer them when they comment! Organic Content Best Practices. Keep it evergreen.

Organization 187

Organization Social Media Content Analysis 187

Social Media Network Marketing

MAY 31, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. How To Tackle Negative Comments While Managing Com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Hootsuite

MAY 16, 2023

Each post, Tweet, TikTok, comment, or review that mentions your brand adds another brick to your reputational foundation. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. consumers expect brands to reply to social media questions and complaints within a day.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Then check the question box at the bottom. You’ll see the latest Tweets from people using your keywords and asking a question. If you see someone post something funny on Google+, give it a +1 and comment.

Social Media 40

Social Media Avatar Social Networking Compete 40

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed. Feel Free To Ask Your Questions.

Yahoo 50

Yahoo Social Media URL Brands 50

Techipedia: Tamar Weinberg

MARCH 12, 2009

Any company employing such an incentive program is certainly not participating in anything that is manipulative, questionable, or immoral in nature. That’s the definition of “played&# ,imo,and we are back to RNB’s excellent comment. Do you think that Royal Caribbean crossed the line?

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JANUARY 30, 2023

According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. Obviously, Cava didn’t relaunch an ingredient based on a few comments. Quest got over 5,000 engagements with that comment. What does it mean to be customer-centric?

Examples 112

Examples Brands How To Aggregator 112