Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Laurel Papworth

AUGUST 3, 2010

Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. By the way quick question: have you ever had a politician respond on your blog with a comment? I agree with every comment he made. You get a new government and a new archive of information. What do you think?

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney! Too little, too late in my book.

Journal 111

Journal Flash Mob Communities Digg 111

Kikolani

JANUARY 1, 2013

Think of the flash mob dance hosted by T-Mobile and The Noob Guide to Online Marketing by Unbounce. This replaces blog commenting as your primary method of getting links placed at sites. Once they accept and publish your guest post, reply back to comments on your posts or even comments on other posts.

Flash Mob 156

Flash Mob Hubspot Sites Flickr 156