Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. It’s Never the Marketer’s Fault.

Feed 166

Feed Feedly News Facebook 166

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. In the marketing realm, there’s a lot of talk about empathy.

B2B 100

B2B Marketing Exercises How To 100

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. A tone of voice exercise. LIKEABLE’S TAKE: If they have a high follower count, do they also have high numbers of likes and comments? Who is commenting on their page?

Influencer 81

Influencer Marketing CPM Fashion 81

Sprout Social

APRIL 16, 2020

Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. There’s a reason why so many people consider social media marketing to be a fun job. Acknowledge the good and the bad. Campus social media managers get this in their inbox.

Social Media 145

Social Media Social Media Management Exercises Policies 145

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion.

Conversation 205

Conversation Exercises Small Business Consultant 205

Sprout Social

OCTOBER 11, 2022

Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. As mentioned earlier, your core values should guide your social marketing efforts.

Eventful 114

Eventful Social Media How To Sports 114

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. If I’ve left out anything, your comments and suggestions would be most appreciated!). The normal response is, HELP! Pre-launch SMM Activities. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

SEPTEMBER 21, 2023

Popular emoji symbols include: Smiley face Sad face Clapping hands Thumbs-up Heart Fire There are literally thousands of emoji characters available on Instagram—from dragons and lizards, people exercising, and even ice cream cones. Similarly, don’t use a fire emoji to comment on your teacher’s vacation beach photo.

Instagram 99

Instagram Energy HootSuite Meme 99

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. As cliche as the phrase is, it’s helpful to have certain processes in place to ensure you can comment on trending topics before they fizzle out.

Content 130

Content Trends How To Exercises 130

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70

agora pulse

OCTOBER 26, 2017

While social media has become more data driven, only 32% of marketers having a documented strategy. Let’s run through this exercise which will prove your skills and expertise as a social media manager and keep your boss happy for many months to come. Reduce marketing expenses. Who will reply to client messages or comments?

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Waxing UnLyrical

MAY 16, 2014

There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). For release, for relief, for therapy, for exercise, for joy, for life. At some point hopefully I will, but it doesn’t seem likely right now. And so I dance. I hope you do too.

Exercises 188

Exercises Class Consultant Feed 188

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines. If so, please share in the comments below. Why: Mark Schaefer rules!

Tips 196

Tips Wikimedia Survey Exercises 196

Jon Loomer

OCTOBER 23, 2018

For this exercise, we’ll access the Ad Set setup screen. Let me know in the comments below! If we check the box to select this audience, we can then choose the option Create Ad to open Ads Manager with the Saved Audience automatically included. Had you assumed that Facebook Saved Audiences only included Facebook users?

Instagram 165

Instagram Facebook Sample Samples 165

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Kikolani

APRIL 9, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. Location based marketing resources and tools. The magic fairy goal setting exercise. Internet Marketing Internship.

Mashup 118

Mashup Resources iPad HootSuite 118

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. Another good exercise could be looking back at past content and deciding which posts most align with the vibe you want your brand to give off—then figuring out how to describe that.

Social Media 135

Social Media Brands Guidelines How To 135

Hootsuite

SEPTEMBER 23, 2022

It can make or break a campaign or your entire social media marketing strategy. Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience. Do you want them to leave a comment or click through to your website? Keep it simple.

Social Media 145

Social Media Tools Tips HootSuite 145

Justin Levy

JULY 15, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Checking and Recalibrating Your Goals Written on July 15, 2010 by Justin Levy in motivation , personal 3 Comments - Leave a comment! So our first goal-setting exercise is writing The Victory List.

Exercises 195

Exercises Upcoming RSS Feed Reader 195

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Kikolani

MAY 31, 2016

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. They do not only engage in witty commenting, but also seek information about brands and make online purchases. These are the tools that any versatile marketer’s arsenal should contain.

Tools 60

Tools Marketing SEO Analysis 60

Social Media Strategies Summit

SEPTEMBER 14, 2021

First off, let’s dispel any notions that brand voice is a one-and-done exercise. Back in the old days, it was one-way communication where we’re putting the information out there [and] we’re not worried if anyone’s going to comment or like it. Read on for six of the biggest takeaways. You want to have a conversation.”.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. For example, if a patient comments on your post and reveals they have an illness, you should not acknowledge that illness in your response.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. You can complete a social listening exercise today to find out if there are any risks you should be aware of.

Reputation 130

Reputation Tools Brands How To 130

ProBlogger

JULY 19, 2015

Leaving comments on other blogs is one of the most commonly-recommended things you can do to drive traffic to your blog and to increase your online visibility. I also discuss some of the ways you can find time in your schedule to devote to this kind of community-building exercise even though we’re so swamped with our own blogs.

Comments 20

Comments How To Exercises Community building 20

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Sign out Leave your comment here. Sign out Leave your comment here. Three weeks into 2011, how am I doing?

Exercises 100

Exercises Postrank Tourism Blogroll 100

Hootsuite

MAY 11, 2023

For example, you could explain the basics of the stock market. Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else. Or, explain how to schedule Reels on Instagram.

YouTube 103

YouTube Video Film Sports 103

Waxing UnLyrical

FEBRUARY 19, 2013

Investigate a specific market so you have less competitors and more specialization. But I’m also not going to position as a full-service marketing firm. This period includes non-project brainstorming and innovation, as well as marketing. Marketers should, above all, seek new methods and find new ways of doing things.

Education 235

Education Project Exercises Startup 235

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

Social Media 176

Social Media B2B Exercises Hubspot 176

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Market research. Why is this great for marketers? It wasn’t always like this.

Tips 127

Tips Hubspot Facebook Hashtag 127

Ari Herzog

AUGUST 1, 2010

Add a comment below and share one strategy with me and everyone else reading this sentence. Who wants to start this crowdsourcing exercise? -- Thank you for reading 30 Social Media Strategies You Need to Know at AriWriter. The stage is yours.

Social Media 133

Social Media Strategy Crowdsourcing Exercises 133

agora pulse

AUGUST 6, 2020

Responding to comments and DMs in a certain time frame. To your to-do list, you’ll have to add extra tasks like: Identifying marketing and advertising goals. When you work with social media, you need to stay strong, so you can learn from failed experiments and look past negative comments. Content creation and publication.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Later

MAY 20, 2021

They also have a free collection of guided meditations and breathing exercises if you’re feeling the pressure of self-isolation or working at home. But too much time spent scrolling, answering DMs, or dealing with negative comments can be stressful and anxiety-inducing. . Available on iOS and Android. #2: Enter: the Shine App.

Social Media Management 96

Social Media Management Social Media Journal Instagram 96

Janet Fouts

MAY 5, 2014

More often than not brands post about their product, or maybe–just to be different–share a user comment about how great their product is. People relate to other people, not sales pitches and marketing jargon. When was the last time you saw a post from a brand on a social network and thought to yourself “Wow, they really get me!”

Exercises 142

Exercises B2B Social Media Social Networking 142

The Realtime Report

APRIL 26, 2019

Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. This is a marketing tool that helps guide content. Follow these influencers, like their posts, comment, and engage, and then start asking to link up. Written By Erin Mahoney.

Influencer 79

Influencer Social Media How To Exercises 79

Jon Loomer

NOVEMBER 12, 2019

That makes this exercise of separating paid and organic leads very easy. Let me know in the comments below! The nice thing about Facebook lead ads and their results is that there isn’t ambiguity about the number of leads that are produced. We don’t use attribution windows. It’s not nearly as simple with conversions.

Organization 158

Organization Facebook Report Advertising 158

Buffer Social

SEPTEMBER 20, 2023

So first and foremost—and on those days when there’s just tons going on, perhaps the most important to-do item of the day and the one we’d recommend for sure making time for—reply to your brand mentions, comments, and messages. You can also use Buffer’s engagement features to reply to Instagram comments.

Social Media 93

Social Media Notification Social Media Management Metrics 93