Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

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Eventful Facebook Conversation Issues 215

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

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Eventful Campaign Aggregator Facebook 197

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. Let me know in the comments below! Still having problems?

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Eventful How To Facebook Aggregator 209

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community.

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Eventful Social Media How To Sports 114

Hootsuite

SEPTEMBER 6, 2023

Now, the final step to securing the job is answering the questions your potential new employer fires at you. This blog post covers frequently asked questions and what kinds of answers employers are looking for. Background and experience questions This is the “tell me a bit about yourself” section: here’s all the bits to tell.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Aggregator 167

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

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Analytics Eventful Facebook WordPress 155

Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Conversation Campaign Aggregator Eventful 184

Jon Loomer

SEPTEMBER 28, 2023

In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them. So I created custom events with Google Tag Manager for each of the actions I mentioned. This can give you a clearer picture to help measure performance.

Embedding 141

Embedding Metrics Eventful YouTube 141

Convince & Convert

DECEMBER 15, 2014

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. These are listed alphabetically, but I’d love to know which of these are most interesting and relevant to you, so please vote up the ones you like best on this Listly: 25 Questions I Ask About B2B Content Marketing. Listly by Jay Baer.

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B2B Questions Content Repository 155

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84

Hosting Eventful Class Instagram 84

Jon Loomer

SEPTEMBER 7, 2022

First, go to your Events Manager. You should then see a box checked that you’re sending web events using the Conversions API. You don’t need to set up new events. Facebook will merely use your current pixel and any events you’ve set up and also send events via a server. Have any questions?

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API WordPress Conversation Facebook 206

Jon Loomer

MARCH 8, 2023

While I was confident in the results, some people questioned whether they were misleading because I used all placements. The Quality Visitor custom event fires when someone spends at least 2 minutes and scrolls 70% or more on a page. Of course, optimizing for that Quality Visitor event drove far more of those actions.

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. Their value and necessity are questioned. Pixel, API, Events, and Attribution. You simply can’t run effective advertising unless your pixel, Conversions API , and events are set up properly. They’re wrong.

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Advertising API Skills CPM 190

Jon Loomer

JANUARY 24, 2024

When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. Not only can you optimize for number of purchase events, but you can optimize for the value of those purchases. Well, having the advertiser rank their priority events in the ad set would never fly.

Advertising 174

Advertising Eventful Campaign Engagement 174

Jon Loomer

DECEMBER 1, 2021

Otherwise, you’d start asking questions. Metrics: Standard Events. The standard pixel events you care about will differ depending on your website. The main two standard events that matter for my website are purchases and registrations. Metrics: Custom Events. I’ve created three different custom events.

Metrics 212

Metrics Facebook CPC Eventful 212

Jon Loomer

JANUARY 22, 2024

It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But, which event should be the optimization event? But the algorithm doesn’t care about those other actions.

Embedding 165

Embedding Eventful Cost Issues 165

Sprout Social

FEBRUARY 15, 2024

Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. Does that increase the level of engagement?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

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Eventful Facebook How To Upcoming 105

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

Jon Loomer

JANUARY 8, 2024

Google’s Tracking Protection and third-party cookie phaseout Google’s replacement What Apple and Safari have already done How this impacts Meta advertisers What you should do Remaining questions What Are Cookies? Within Events Manager, go to Data Sources and then the Settings tab. Let me know in the comments below!

Advertising 171

Advertising API Apple Privacy 171

Jon Loomer

NOVEMBER 1, 2022

Aggregated Event Measurement should still find many of your prioritized events. When 28-day click attribution existed, we’d often get questions about whether Facebook ads reporting was inflated. But once it went away, those questions moved to panic about conversions dropping. It’s been an eventful week or so.

Privacy 207

Privacy Advertising Aggregator Report 207

Webbiquity SMM

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Industry 235

Industry Social Media Tips Platform 235

Bill Hartzer

OCTOBER 5, 2013

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. Can you tell? {. {I

Comments 142

Comments Tools Sites Movable Type 142

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Some people comment and like a lot. Do you get spam or worthless comments? The solution is custom pixel events and optimizing for conversions. Have questions? Guess what?

Facebook 205

Facebook Eventful Campaign Conversation 205

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most commonly used hashtags during the August 15th downpour.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Rebekah Radice

MARCH 30, 2015

With traditional networking, you had to dress up and go to a local event if you wanted to meet someone. Ask questions! With questions, you can dig deeper, gaining insight into the people sharing space within your social media world. In it are 100 social media questions and a step-by-step to help you get the conversation started.

Questions 130

Questions Social Media eBook Delicious 130

Jon Loomer

MAY 12, 2021

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Before this was enforced, you could still pick an event that wasn’t configured, but you’d get a soft, yellow warning icon.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

MAY 15, 2023

Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions. Too many questions about Meta advertising assume an easy answer. ” Let me know in the comments below! It just isn’t possible. What industry is it?

Advertising 165

Advertising Real Estate Cost API 165

Bill Hartzer

JANUARY 7, 2014

When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Nonetheless, I’m still amazed at some of the comments left on the blog. Greetings!

Comments 97

Comments Content Sites Movable Type 97

Ignite Social Media

JANUARY 27, 2021

It can be difficult to decide whether the event or situation warrants your brand going dark, but this is when having a plan in place can help. At Ignite, we have a team, from different disciplines, who proactively seek out dates or events that we should prepare for when it comes to going dark. When to Go Dark on Social Media.

Social Media 155

Social Media Feed Feedly Eventful 155

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

Eventful 75

Eventful Brands Facebook Hosting 75

Ari Herzog

NOVEMBER 17, 2011

Vokle is a live town hall platform enabling anyone to broadcast video and audio to internet viewers, along with taking real-time video calls and text questions from the audience. Any questions? Recent comments Recent comments. You won’t be asked to download any software or visit any other websites.

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Eventful Video Embedding Newsletter 125

The Realtime Report

NOVEMBER 16, 2022

This means responding to comments and messages, sharing interesting content, and being active on the platform. It’s also a great place to post special offers and events. You can keep your customers informed and engaged by sending regular updates on special offers, events, and new products. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 127

Eventful Social Media B2B Conference 127

Hootsuite

OCTOBER 31, 2022

Enter: Instagram question stickers. The questions sticker for Stories collects and organizes responses, and allows you to turn real feedback into valuable public content. Here’s how to use the Instagram questions sticker, plus 14 creative ideas to inspire you. What is the Instagram question sticker? Then tap Questions.

Questions 29

Questions Instagram FAQ Marketing 29