Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. . Virtual event best practices. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020.

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Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

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Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Let me know in the comments below!

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Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Jon Loomer

APRIL 5, 2022

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Facebook detects these events through contextual activity happening on your website.

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Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

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Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. You then select an event.

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Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

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Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

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Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

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Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

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Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

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Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Then paste your base pixel code.

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

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Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. Let me know in the comments below! Still having problems?

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Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community.

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Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events. ” I have one word for you: Events.

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The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. It’s also a great place to post special offers and events.

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Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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Jon Loomer

AUGUST 9, 2017

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.

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Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Ignite Social Media

OCTOBER 12, 2021

Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

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Jon Loomer

SEPTEMBER 28, 2017

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets. You selected this offline event set for one of your ads.

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Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean? What does CPV mean?

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. presentation downloads, session video) after the event. Lots of things.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Content Marketing World. June 6, 2013 Columbus, Ohio. She even tweeted it.

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Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

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