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What Do You Want People to Do?

Jon Loomer

So I created custom events with Google Tag Manager for each of the actions I mentioned.

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When Broad Targeting Fails

Jon Loomer

This may not sound like an important question, but I’ve found some of the same issues with my custom events when it comes to the algorithm being literal. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it. Let me know in the comments below! Watch it below.

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Anti-Social Media-The Anonymous Comment

Direct Marketing Observations

They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. I find it amazing that adults view the ability to freely and anonymously comment on any story, as a green light for stupidity and hate. You’re weak because you hide behind a computer to make your anonymous comments.

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Embedding Customer Reviews From Twitter Onto Your Blog Or Website

Small Business Mavericks

The code itself is easy to find – just go to the Tweet in questions page, click on embed, then insert the code into your pages. Reviews that are left on site are often viewed with a little skepticism by readers – I have even seen comments that suggest a positive review was left by the business owner, not a customer.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Custom conversions help answer a question like how many of a specific product were purchased? Let me know in the comments below! Custom Conversions: Map events (standard or custom) to custom conversions to provide granularity for the purpose of reporting or optimization. Examples Make sense?

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9 Never-Before-Seen Blog Comments

Ari Herzog

It goes without saying that people enjoy commenting here, and I enjoy interacting with them. But some comments never make it past my Akismet spam filter. Here are some examples of comments you should never write (with embedded links removed): 1. The vague comment. The misspelled gratifying comment.

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Roundtable: How to Develop a Strategic Approach to Elevating Executives’ Social Media Presence

Ignite Social Media

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. Some important foundational questions to ask include: How many executives are on your team? What is similar about them?