Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Jon Loomer

NOVEMBER 29, 2023

Based on Meta’s documentation and my own research (always dangerous), this is my interpretation of what you need to do. But, pass this post (and Meta’s documentation ) on to a developer. Let me know in the comments below! The issue comes into play when we have to pass events manually by adding our own event code.

Eventful 181

Eventful URL Price API 181

Jon Loomer

NOVEMBER 9, 2022

In the meantime, here’s some documentation. In other words, I see nothing in the documentation that allows you to create different audiences for different forms. For more info on the events, here is some documentation from TikTok. I have not seen this documented officially. Let me know in the comments below!

Eventful 207

Eventful Engagement Organization Groups 207

Jon Loomer

JULY 26, 2021

Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. Let me know in the comments below!

Aggregator 207

Aggregator Facebook Eventful Advertising 207

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

APRIL 4, 2023

They can be a fun way to document your activities as a brand and share them with your audience. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? The post How to use ephemeral content in your marketing strategy appeared first on Sprout Social.

Strategy 116

Strategy Content How To Marketing 116

Jon Loomer

NOVEMBER 6, 2023

Not all groups will qualify as a destination, of course… At the moment, there is limited documentation from Meta regarding what groups qualify. Let me know in the comments below! When you create the ad, you’ll need to select the Facebook group you want to promote as the destination. What results are you seeing?

Groups 184

Groups Groups Facebook Metrics 184

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Jon Loomer

APRIL 20, 2022

Digital Marketing. Social Media Marketing. Examples: Document. Let me know in the comments below! Admittedly, some of the interests advertisers can use to target me are pretty darn accurate. Some examples: Social Media Examiner. Small Business. Entrepreneurship. MLB Network. Green Bay Packers. Online Advertising.

Advertising 199

Advertising Facebook Privacy UGC 199

Jon Loomer

AUGUST 8, 2023

I haven’t seen this specified in any of Meta’s documentation. Based on documentation, it appears that these limits can be as broad as an entire Business Account or as focused as a specific ad account or campaigns promoting a problematic page or app. Let me know in the comments below! Good question.

Campaign 138

Campaign Notification Advertising Questions 138

Convince & Convert

NOVEMBER 19, 2013

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.

Trends 166

Trends Marketing Case Study Loyalty 166

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Hubspot 101

Hubspot Template Templates API 101

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

Jon Loomer

JANUARY 24, 2024

Meta’s documentation on Advantage+ Audience only mentions the ability to exclude ages or locations. Let me know in the comments below! So, just select a gender constraint in Audience Controls, right? Nope, gender isn’t an option. This is intentional. The inability to exclude men should be fine when optimizing for purchases.

Advertising 174

Advertising Eventful Campaign Engagement 174

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Campaign 125

Campaign Social Media Marketing Metrics 125

Jon Loomer

OCTOBER 19, 2020

Moderate messages and comments. Here’s some additional documentation on system users, if you need it: About System Users in Business Manager. Developer Documentation: System Users for Business Manager. Let me know in the comments below! You’ll be able to assign pages, ad accounts, catalogs, and apps.

System 201

System Facebook API Aggregator 201

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. This is a document excerpt EXECUTIVE SUMMARY. Find Documents In Related Categories.

Research 208

Research Strategy Policies Marketing 208

Likeable

OCTOBER 7, 2020

This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. We should not sound like a marketing robot.” The Big Three.

Social Media 135

Social Media Brands Guidelines How To 135

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. For instance, in Hootsuite, you can assign tasks, such as engaging in the comment section or replying to customer service inquiries, to different team members within the platform. Canva Canva was practically built for social media marketers.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Customer service. Flexibility. Organization. Practice messaging scenarios.

Team 139

Team Social Media Social Media Management How To 139

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Here’s a look at the most common methods of sentiment analysis utilized by brands: 1.

Sentiment 52

Sentiment Analysis Brands How To 52

Jon Loomer

JULY 17, 2023

Meta’s documentation specifically mentions “skippable” videos. But it’s found here within Meta’s documentation … Without that line, it was implied in multiple ways but was never explicit. Let me know in the comments below! It’s important to remember this when looking at your results.

Advertising 148

Advertising Engagement Class Conversation 148

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. If I’ve left out anything, your comments and suggestions would be most appreciated!). Documented process. The normal response is, HELP! Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

JULY 25, 2023

It’s a tightrope walk where one off-side comment can send your career plummeting. Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Ignite Social Media

MAY 22, 2019

In deciding which reactions to add to the repertoire, LinkedIn analyzed the top 1-2 word comments on posts and the type of content that people share most. Document and Presentation Upload. With a wider range of available reactions, LinkedIn members may be more prone to interact on posts.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Social Media Strategies Summit

FEBRUARY 1, 2024

On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. How large is their following? What is their engagement rate?

Analysis 186

Analysis Social Media How To Hashtag 186

Myrland Marketing

FEBRUARY 23, 2023

Your activity section on LinkedIn provides an outstanding glimpse into your personal brand as it shows your comments, posts, articles, newsletters, or what I call your “presence,” meaning how you demonstrate your knowledge and your willingness to interact with others. LinkedIn is responding to that trend. Why Is This Important?

LinkedIn 98

LinkedIn Activities Newsletter Video 98

Jon Loomer

OCTOBER 20, 2020

Moderate messages and comments. Here’s some additional documentation on system users, if you need it: About System Users in Business Manager. Developer Documentation: System Users for Business Manager. Let me know in the comments below! You’ll be able to assign pages, ad accounts, catalogs, and apps.

System 162

System Facebook API Aggregator 162

ProBlogger

SEPTEMBER 6, 2012

I first faced the problem of document immobility a couple of years ago, when I was far away from my PC. I lost my flash stick and realized that I didn’t have my documents stored anywhere in the cloud. Another problem I faced was appropriate document management—in terms of document creating, storing, editing and sharing.

Blogger 40

Blogger Tools Collaboration Microsoft 40

Sprout Social

JANUARY 31, 2024

This activity includes views, shares, “Likes,” comments and new subscribers. Which videos earning the most comments or likes? This includes how often you publish videos, respond to comments and engage with other YouTube accounts. What is YouTube engagement? From there, you can draw insights to boost engagement. Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Jon Loomer

JUNE 14, 2023

Since Meta’s documentation doesn’t mention other currently active ads targeting the EU, I assume that those will continue to run normally unless you attempt to edit or duplicate them. Let me know in the comments below! If you do not, the ad will not be published. Watch Video I recorded a video about this, too.

Library 163

Library Advertising Cost Small Business 163

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

Mindjumpers

OCTOBER 14, 2014

Document all status updates and comments. If you don’t engage in the dialogue it will seem as if you are ignoring the problem. In this case – no news are bad news. After the storm: Once you have lived through and survived the crisis you should restore the complete process. ECIS2014 – New Views on Social Networks.

How To 254

How To Guidelines Social Media News 254

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. A successful social media strategy is rooted in collaboration.

Collaboration 121

Collaboration Social Media Team Sentiment 121