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New B2B Targeting Options for Facebook Ads

Jon Loomer

Business decision-makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles. It would seem that there’s no reason to have both of these audiences since the Venn diagram is close to a complete circle. So… 1.

B2B 217
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Creating a marketing strategy

Koka Sexton

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103
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Can Social Business Reshape the Organization?

SocialFish

Have a look – and see if this sparks any questions, perhaps we can get Rawn to comment. Slide 21 – 24 – marketing processes in a social world are moving from department level standardized communications to individuals building relationships with others. Rawn kindly shared these notes with me to accompany the slides below.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Insert Comments and Insights. Your social media-savvy marketing team may only need a few brief comments to understand the progress you’ve made toward your goals. Take every opportunity to include graphs, charts, and diagrams.

Report 147
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#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

Laurel Papworth

If the last comment didn’t make sense to you either, it was actually to an open tweet from @jasonbradshaw about skimpy clothing women on stands. Anyway, I threw some diagrams to show the rather obvious difference in timelines between a traditional campaign and a social media one. In fact diagram 1. In fact diagram 1.

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Framework for Corporate Social Media Ethics and Compliance

Socialized

Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? I’ve had dozens of great conversations about this in the past few weeks, and I have been thinking about a framework for ethical and compliant social media marketing. Illegal Behavior.