Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But you’re probably not approaching content marketing the social PR way.