Community Insights Informing Product Decisions

Ignite Social Media

As a social media manager, you likely have access to great community insights that other members of your organization do not. There are plenty of examples of companies taking customer feedback seriously, and the results have included changes to product design and even new product lines.

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Most customers who complain online don’t want to hurt your company.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Five companies with a human social media presence.

FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

The Characteristics of A Community Manager

Mindjumpers

The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning.

Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter? How do you bring your community together?

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? I wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are?

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. So especially if that functionality is something you’re investigating for your company or client, it is really worth taking a look at.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Please share via a comment!

Why You Need to Respond Quickly to Social Media Comments

SocialFish

As recently as two or three years ago, you probably only responded to help queries from customers who contacted your company’s dedicated support team via phone, email, contact form or ticketing system. Although almost all do, not every social media comment deserves a response.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Let loose in the comments and thanks for sharing your wisdom!

4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones. Social media is a constantly changing force to be reckoned with.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Feel free to leave a comment with your thoughts or constructive criticism.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments then stay sync’d between the two sites. Ability to comment as a Page.

Setting Facebook Community Expectations

Firebelly

Setting expectations is the corner stone of any successful Facebook community. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

Blog Comment Spammer Leaves Comment. Forgets to Spin the Content.

Bill Hartzer

When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Occasionally I get some really funny blog comments.

How to Craft Responses: Reactive Engagement 101

Ignite Social Media

Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. It’s also important to keep in mind what risk factors could come with responding, especially when it comes to comments that could stir-up controversy.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. You can spot a faker from real commenters from a mile away.

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5 Great Social Media & Community Job Resources

Jason Yormark

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. Subscribe to the comments for this post?

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

10 Problems Keeping Your Online Community from Being Great

SocialFish

Would love to hear more from you in the comments or on Twitter. The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community.

9 Problems Keeping Your Online Community from Being Great

SocialFish

Would love to hear more from you in the comments or on Twitter. The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community.

Community Management Continues to Mature [REPORT]

SocialFish

The Community Roundtable’s essential 2012 State of Community Management Report is out. these three kinds of community structures often coexist around a single organization or company. - badly managed internal communities cause more chaos and confusion, not less.

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How to Influence People in Online Communities

SocialFish

I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community?

Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. I don’t even think an automated bot of some sort would allow comments like these on a blog.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign.

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

How TravelMedia.ie Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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Hashtag Best Practices by Social Media Channel

Ignite Social Media

While it’s okay to include 1-2 hashtags as part of the main caption, the remaining hashtags should go in the first comment or at least after some line breaks in the main caption. One question we’re frequently asked is how many hashtags to use on different social media channels.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform.

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.