The 17 Best Social Media Management Tools
MARCH 27, 2017
Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time. Monitoring and managing even a moderately active business social media presence can be time-consuming.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media is good for far more than just sharing cat videos and witty comments about trendy topics. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
Mere weeks after its debut, hundreds of Japanese users commented and shared their own posts on the Facebook page. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Retweet, reply, comment, and like relevant content, right from your tagboard. Get real-time visibility into your number of likes, comments, shares, retweets, replies, potential impressions, reach, followers, and more on Twitter and Facebook.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Blog comments. Most people get notifications for their blog comments, and if you leave a well thought-out comment on their blog, they’re apt to take notice. Guest post by Tim Brown.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
But unless you’re sharing and commenting, few people are going to take time out to read your latest blog post.” You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience?
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
And, you have to monitor this conversation continually, and respond to all – either positive, neutral and negative comments or specific mentions. Guest post by Jon Rognerud.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each of which was punctuated by sitting down and writing a post. Guest post by Austin Duck.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Spread the love around”), reblogging, commenting, using hashtags (yes, “Hashtags are big on Tumblr!”),
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But at the very least, make sure you respond to anyone with comments or questions directed at you and/or your brand ( except trolls ).
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Roger Dooley, commenting on one of the toughest sales jobs of all—”selling” yourself to Harvard Business School, where nine out of 10 applicants are rejected—concludes that verbs sell more powerfully than adjectives.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Alternatively, email and social are being underspent on while they have a more effective ROI,” Kathi Kruse outlines a simple set of metrics for evaluating social media effectiveness, from “Engagement: number of likes, comments and shares” to value of sales closed.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
” Her ideas clearly resonated, as the post garnered 50 comments. To combat this, he recommends using social media, email, PR, blogging and blog commenting, and industry/community marketing—pretty much the range of WPO elements.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
billion likes and comments. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
However–just 8% of people say they will unfollow a brand on Twitter due to lack of engagement (slow or no response to comments). Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Simon Laustsen provides a Google+ “cheat sheet” for getting started with the network, covering account setup, tagging, commenting, managing your circles, finding hangouts, rejecting spammers, inviting people and more.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
You will never catch me at a dinner party commenting that, ‘I just pinned the most incredible thing today.’
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
Many (most?) marketers have a love-hate relationship with Facebook.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
of online adults creating 80% of the posts, comments, rating—they are small in number, but strong in power when it comes to influencing others.”
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
” He details the changes forced by Google’s Panda and Penguin updates, comments on the convergence of paid/earned/owned media, and muses about the importance of content production and distribution in this excellent post.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
Commenting and engaging with a social influencer’s content is great, but take it one step further by actually promoting it on your own social pages”). In few professions has the emergence of social media been such a double-edged sword as public relations.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Commenting on Facebook’s dominance and huge market reach that, “while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats,” Allyson Kapin debunks five social media myths.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
When they do respond, the average response time of brands on Twitter to user comments or complaints is nine hours. Posting to Facebook on Fridays is likely to result in better engagement: 17% of weekly comments, 16% of weekly likes and shares, and 25% of videos played occur on that day.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
because there are more blog comments to respond to, more Twitter followers to check out, etc.). They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.). Social media marketing has gone well beyond the hype stage and is now mainstream business practice.
Empathy and Marketing: How to Turn Your B2B Prospects Into People
OCTOBER 13, 2015
A negative review or comment can get us jumping down another person’s throat, but have you stopped to acknowledge their review and see what you can do to rectify the situation? Guest post by Brooke Cade. Social media has changed the way we interact with each other.
10 Social Media Marketing Mistakes Businesses Must Avoid
FEBRUARY 2, 2015
Ignoring comments/tweets. But remember, it’s not just about getting more followers, comments, likes, etc. Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy.
The 17 Best Photo Editing Tools
MARCH 14, 2017
Photos of faces even more so, generating 38% more likes and comments. Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas.
6 Steps to Creating a Successful Instagram Marketing Strategy
NOVEMBER 1, 2016
Even though Instagram permits up to thirty hashtags on a single post and comment you should avoid overdoing it. Adding several hashtags to one post or comment can look as though you are spamming. What type of posts or comments have been receiving the most feedback?
The Future of Digital Marketing According to the Giants
JULY 15, 2014
Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Engagement measures: » Likes / dislikes. » Comments. » Shares. » Favorites added or removed. • Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g.