Unspoken

Is Klout On The Way Out?

Unspoken

It is surprising however, that Klout is not answering most comments and certainly not giving users many details. This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.”

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Once upon a time, I Believed in the Fairytale of Klout

Unspoken

Joe Fernandez, the CEO of Klout has published and commented on several blog posts in which he appears to show attempts to explain the new changes, but somehow fails to succeed. This also contradicts Joe Fernandez’s comments, that he made on post Lies, Damned Lies and Klout Lies.

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Trending Sources

Once Upon a Time With Klout….The Final Chapters

Unspoken

Most disturbing is this comment: “We (Klout) are the same as the credit bureau with the difference being we score people based on Social Media Influence” Klout must be reminded, as should the public, that Credit Bureaus are regulated by the FTC and are audited on a regular bases.

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Is Klout Really Accessing Your Protected Tweets?

Unspoken

Megan Berry , commented on my post and disputed my claim that privacy might be at risk. Last week I wrote, “Klout Story Part 1 – Are you reading between the lines? ” , which concentrated on some of Klout’s privacy issues. Klout’s Marketing Manager, Ms.

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The Most Remarkable People on Social Media Today

Unspoken

People have commented on the video from as far away as India and Finland. I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence.

Building A Real Twitter Community At #SXSW with Nestivity

Unspoken

Any of your tweets can become the focal-point for an engaging discussion, and people can participate by adding their own comments. We’ve heard it time and time again: Twitter is a great community-building tool.

Social Media Contests and Giveaways: A Good Idea or Not Worth It?

Unspoken

You may get rude comments when people find out that they have not won. Everybody likes free stuff, right? I know I do. Social media networks are seemingly the perfect place to run contests and giveaways.

Should I Use Periscope for my Small Business?

Unspoken

Viewers can comment and broadcasters can read those notes in real-time, making it possible to adjust broadcasts or answer questions in the middle of streams. Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter.

How to Listen via Social Media and How it Can Help Your Business

Unspoken

If a customer posts a negative comment or experience, the faster you can get to it and put out the fire, the better. While so many companies, large and small, are turning to social media as a primary marketing tool, are they really listening to what their customers have to say on the networks?

How to Utilize Technology to Become a People Person

Unspoken

Post thoughtful comments or send messages to the pages of businesses that you admire or are interested in. “People person” is a phrase that will go down in history as one of the most overused by job-seekers. Most people can say that they have used the term when being interviewed for a new job. I know I have.

Crisis Coverage: How Should Companies Handle Social Media?

Unspoken

Instead of ignoring questions or posting things that are unrelated, companies are wise to respond to questions or comments from followers. Nearly every company will face some kind of crisis or unfavorable event.

Social Media Fails: When Good Brands Go Wrong

Unspoken

Once people started badmouthing the brand, the comments were deleted. Where They Went Wrong: In this digital era, the worst thing you can do is delete comments that simply argue against your own beliefs. While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media.

5 Safe Social Media Tasks for Business Leaders

Unspoken

Comment on the content of others and get involved in relevant online conversations. Stick with safe threads and stop commenting if any of them take a turn for the worst. Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy.

Manipulating Influence Scores Makes No Sense at All

Unspoken

Many suggest that you need to get as many people as possible to retweet your tweets, share and comment on your posts, like and comment on as many Facebook posts as possible, and to get more followers. The stealing of blog posts, artificially gained retweets, shares, likes and comments cannot possibly take the place of genuine and vital knowledge and experience. Recently I am seeing many posts and questions being asked, “How do I increase my Klout Score?”

Big Business Spends on Mass Media, While the Media Gets Personal

Unspoken

Commenting on the movement from mass communication to personal communication anthropologist Tom Maschio of Maschio Consulting said, “I see this as a real cultural shift. Social media is the real lens through which news is increasingly received, commented on, and understood. Personal news, entertainment news, popular culture news, and hard news are increasingly received, shared and commented upon via social media.

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Taking Multi-Dimensional Marketing to Next Level

Unspoken

But they didn’t understand that their fans wanted to build a relationship and hold a conversation, and made the unwise move of restricting the comments option from their Wall Posts.

Paradox of Online Influence

Unspoken

Some variables they use in their scoring system include Unique Retweets, Total Retweets, Mutual Follows, Number of Followers, Number of Friends, Unique Likers, Unique Commenters, and Likes Per Post, but none of these indicate how we are changing behavior in others. Commenting further Debra Kaye concluded, “In my opinion, Klout is so hyped because of its personal delivery of Maslow’s highest state of self-actualization – building YOURSELF.

12 Most Common Elements of Effective Social Media Policies

Unspoken

Define the purpose of the policy by explaining the definition of “social media,” including platforms such as Twitter, Google+, LinkedIn and Facebook as well as any activities to which the policy applies, like posting, commenting or blogging. Use of social media platforms such as LinkedIn, Twitter, Facebook and now Google+ has become prevalent in people’s lives and in their workplaces.

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Please help to refine this matrix with your feedback, comments and disagreements. This is a guest post by Gregory Yankelovich. Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms.

Clever Ways to Use Social Media to Grow Your Business

Unspoken

It’s also smart to search through hashtags relevant to your business and join conversations by liking or commenting on other people’s posts that you find relevant.

It’s Time to Stop Focusing on New Technologies

Unspoken

Instead of using this social media tool to build relationships visitors are using it to post or view comments that basically say, “I’m bored.” This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality.

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It’s Time to Stop Focusing on New Technologies

Unspoken

Instead of using this social media tool to build relationships visitors are using it to post or view comments that basically say, “I’m bored.” This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality.

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Paradox of Online Influence

Unspoken

Some variables they use in their scoring system include Unique Retweets, Total Retweets, Mutual Follows, Number of Followers, Number of Friends, Unique Likers, Unique Commenters, and Likes Per Post, but none of these indicate how we are changing behavior in others. Commenting further Debra Kaye concluded, “In my opinion, Klout is so hyped because of its personal delivery of Maslow’s highest state of self-actualization – building YOURSELF.

12 Most Wrong Things To Do On LinkedIn

Unspoken

Stating in the first line that you need to stay anonymous will not help you, since your profile is tagged next to the comment and includes your full name and picture. Feel free to share them with me in comments below. What is LinkedIn? It is a social media platform used for professional networking. It is also currently the largest professional networking community in existence, with more than 100 million users in more than 200 countries worldwide.

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How To Create Customer Testimonials That WORK

Unspoken

When asking, don’t ask the customer to leave a good review, rather ask them to provide comments about their experience with your business. Customer testimonials are part of the secret sauce of success. You can make your copy compelling, you can design a beautiful, user-friendly website, your product can be the answer to your customer’s problems… but customer testimonials are often the tipping point in convincing someone to take a chance on your business.

How Committed Are You to Social Media?

Unspoken

These are the people who will send endless game requests but hardly ever post status updates or engage in commenting. A lot happens in the world of social media.

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WordPress Themes 101

Unspoken

Examples of widgets include the little boxes that display the last five blog topics or the most recent blog comments. Entering the world of WordPress for the first time, you may feel like Dorothy walking through the farmhouse door into the colorful world of Oz.

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How To Connect On Social Media Tip from @RickiLake

Unspoken

Please leave your thoughts in the comments and let's discuss. Social media has changed the world forever. In just 140 characters or an update to your Facebook status, you have the potential to connect with a complete stranger in the same town or across the globe. In an instant, Friendships are being formed. Business is taking place. People are connecting. And the world will never be the same.

Social Media: Is It Hindering Real Communication?

Unspoken

While it’s nice to be able to talk or comment anytime, we are now not putting as much thought into our interactions. How many of us have moved our communication primarily to the Internet or to text messages? I know I have.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all.

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Don’t let negative comments linger. Guest post by Yvette Pistorio.

YouTube Comments

Social Media Marketing

How many sensible and well-reasoned comment threads have you seen on YouTube? I wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are?

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. However with more comments comes more questionable responses. I’ve gotten my fair share, and it got me thinking about comment etiquette. Don’t comment just to comment.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. However with more comments comes more questionable responses. I’ve gotten my fair share, and it got me thinking about comment etiquette. Don’t comment just to comment.

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam.

Why Blog Comments Are About Branding

Small Business Mavericks

Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Answering questions and responding to comments is an opportunity to keep them thinking about you and about the value you provide. Don’t ever leave comments that can be read as justifications of your actions; savvy social media users see right through non-apologies.

Comment by Facebook or WordPress

Ari Herzog

When presented the choice between two different commenting systems, which do you choose? The Facebook commenting system (alternatively by Yahoo, AOL, or Hotmail login) appears first. The WordPress commenting system appears below that. Please continue reading Comment by Facebook or WordPress and leave a comment if inspired. Recent comments Recent comments. Will one beat the other?

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? Finally, you have to admire the “it’s them not me” approach of this one: I have to say Akismet does a good job of catching spam comments like these.