Social Media Strategery

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have.

A Partial Reading List for PR Students

Social Media Strategery

There are a lot of other great resources out there (please share them in the comments), but sadly, even more that will lead you down a path full of shortcuts and hacks. Image courtesy of Flickr user vasta.

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Trending Sources

How a New Communications Graduate Can Stand Out

Social Media Strategery

Comment on the blog posts of the people in the department you’re applying to. That way, when your resume hits their desk, you’re not just another applicant, you’re that person who’s been making those insightful comments on your blog or retweeting your tweets.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Rather than co-collaborating on new products, discussing the strengths and weaknesses of current ones, sharing new ideas, and having conversations about corporate issues, brands are asking begging and groveling for likes, shares, and comments.

Social Media Lessons from a Two-Year Old

Social Media Strategery

And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

Recovering from a Social Media Mistake

Social Media Strategery

Lord knows I've pushed and prodded the junior members of my teams often enough over the years to do more writing, sharing, and commenting online. That said, a lot of those comments were made by people who should know better. Everyone has posted something they wish they hadn't.

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

Those “likes,” “comments,” “shares,” “re-tweets,” and “pins” are the metrics that social content creators use to (1) judge success and (2) dictate what future content looks like. This article originally appeared in PR Daily.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Other employees leave comments recommending that the post may be unprofessional and warrant some editing. The senior leader in question posts a comment himself thanking the employee for his feedback and explaining the rationale behind the decision.

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Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

I don’t care how many friends, followers, likes, or blog comments you have. I talk a lot about the need to do a better job of integrating social media into the world of higher education.

Why I Hate the Word “Pitching”

Social Media Strategery

Avoid making our first contact with the blogger/reporter our pitch email – Retweet them, comment on a blog post, answer a question they have. I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media."

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

Regularly commenting on other people’s blogs? People ask me how all the time, “what’s the best way to use social media successfully?&# I’m going to tell them (and you) a little secret – you need to have two things, and they won’t cost you a thing.

Justifying the Time You Spend on Social Media

Social Media Strategery

I read the reporter’s blog and he recognized my name from all the comments that I’ve left there&#.

Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Now, take a look at who is posting and commenting on these topics. Are these the same people who also have the most overall comments, posts, edits, and connections? I thought by commenting on everything I could get to, I could help build and reinforce the collaborative culture we were trying to create. Let’s do an experiment.

The Social Media Resolutions I Want You to Make

Social Media Strategery

I will read every blog comment I write at least once to myself before clicking submit to make sure I don’t sound like an idiot. Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable.

U.S. Navy Virtual Scavenger Hunt Charts Fan Interest

Social Media Strategery

Do the same people do all of the commenting and liking? Do you have a lot of likes, but very little comments? Is your Facebook Insights Dashboard filled with peaks and valleys? Does your organization have several sub-pages with little or no traffic?

Reviewing the Year in Social Media Strategery

Social Media Strategery

This year, you’ve continued to support me in my writing – subscribing, commenting, and sharing my experiences and thoughts with your communities and for that, I can’t thank you enough. So for everyone who reads this blog regularly – whether you’re a subscriber, reader, commenter, critic, colleague, or friend – thank you, thank you, thank you.

Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Contact the author [link] david_tallan (David Tallan) Twitter Comment RT @sradick: Six Villains of Gov 2.0, link] garywong_BC (Gary Wong) Twitter Comment Wow!

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 In fact the comments here say it all as well! In fact the comments here say it all as well! link] libel (Marga van Rijssel) Twitter Comment Enterprise 2.0

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The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I realize that there will be GREAT resources out there that I miss in this post – PLEASE add them below as a comment so that others may benefit!!!

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. Twitter Comment Als muziek in m’n oren!

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link] MarcLaurin (Marc Laurin) Twitter Comment Government Use of Social Media – “In Addition to,” Not “In Lieu of” [link to post] US data.

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what do I tell these folks when they ask me why no one is reading their forum posts, commenting on their blogs, or editing their wiki pages?

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Home About Me Speaking Legal-ese My Team Gov 2.0

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link] BrittHaaland (Britt Haaland) Twitter Comment RT @jacquebrown: Who Owns Social Media? link] c4lpt (Jane Hart) Twitter Comment “Who owns social media?

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I can’t possibly keep up with every comment, question, and suggestion that goes up – I don’t have the time to do that!&#

Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 There are undoubtedly many many more that could be added to this list and I encourage you to add any that you think of in the comments. You no longer own the information you share – be mindful of each post, comment, photo and video before sharing content. In that vein, I usually sign my comments as I do below.

Four Ways Brands Can #Unplug

Social Media Strategery

We have an irrational fear of missing out (or “ FOMO ”) on that party, that funny video, that witty comment. Image courtesy of Flickr user davitydave. This post originally appeared in Ragan’s PR Daily. .

What Steve Taught Me

Social Media Strategery

Please share your thoughts and well-wishes for Steve’s new adventures in the comments section! The following is a guest post from some of the people who worked the closest with Steve over the past 4+ years at Booz Allen.

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Thanks, Garry [link] mikepetroff (Mike Petroff) Twitter Comment #ESM good read. Twitter Comment YES! Thanks for your comments.

Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link to post] – Posted using Chat Catcher [link] saraestescohen (Sara Estes Cohen) Twitter Comment @sradick ha. Home About Me Speaking Legal-ese My Team Gov 2.0

When Was the Last Time Your Intranet Empowered Anyone?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Home About Me Speaking Legal-ese My Team Gov 2.0

My Gov 2.0 Heroes

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Home About Me Speaking Legal-ese My Team Gov 2.0

At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Give them the attention and recognition that they deserve and leave a comment here with a link to your post. Twitter Comment Nice post!

Get Your Head Out of That Gannt Chart and Do Some Thinking Once in.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link] Trisquirrelon (Sandy Flath) Twitter Comment RT @sradick Get Your Head Out of That Gannt Chart and Do Some Thinking Once in a While | Social Me.

Will I See You at the Gov 2.0 Expo?

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Home About Me Speaking Legal-ese My Team Gov 2.0

Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 the-boate [link] eakimberly (Beth) Twitter Comment Have you heard of Reverse Mentoring? Home About Me Speaking Legal-ese My Team Gov 2.0

Interested in Being at the Tip of the Spear? Be Prepared for…

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link to post] – Posted using Chat Catcher [link] brandguardian (Jo Porritt) Twitter Comment Are you prepared to be an SM expert?

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Contact the author [link] sradick (Steve Radick) Twitter Comment The Public Doesn’t Need to Know What Gov 2.0 link] govfresh (GovFresh) Twitter Comment Commented.

GPS 1

Disagreements and Debates Are Good Things

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 link to post] – Posted using Chat Catcher [link] sradick (Steve Radick) Twitter Comment “Innovation isn’t easy. Home About Me Speaking Legal-ese My Team Gov 2.0