Sherrilynne Starkie

Writing tricks for content marketers

Sherrilynne Starkie

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Time was you only had to worry about writing for the human eye and sometimes for the ear.

Bloggers important in PR

Sherrilynne Starkie

Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Just 9% believe number of comments on a post featuring a client is the best way to measure results.

Trending Sources

Good manners cost nothing

Sherrilynne Starkie

Each of these fellows left a comment correcting my English within seconds of my posting a Facebook update. Emboldened by the remoteness of online communications, certain individuals are tempted to comment in ways they never would if the recipient was sitting beside them in the same room.

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Deleting your Facebook status

Sherrilynne Starkie

Taking down a negative comment or changing the meaning or nature of a status update might not. How To Add Blue Text In Facebook Status Updates, Comments and Messages (tricks7.wordpress.com).

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Just leave a comment below saying which of the above workshops you’d like to attend and why. Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia).

Using word clouds in communications analysis

Sherrilynne Starkie

You can see my blog posts have a strong focus on ‘users’, updates and comments. According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text.

Facebook: editing comments

Sherrilynne Starkie

Did you know that you can edit comments you’ve made on Facebook after you’ve published them? Just click in the top right corner of your comment, then go down to ‘Edit’ Change your mind again? Just hit escape and the original comment will stand.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Anyone who thinks they should be included in the Top 20 and has been missed out should leave a note in the comments to be considered for inclusion next month. After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

Blog check list for getting noticed

Sherrilynne Starkie

Blog comment policy. Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience. Some tried and true tactics are include and some new ideas too. Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic.

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Win tickets to NAC Orchestra Casual Fridays!

Sherrilynne Starkie

Check it out: To be in with a chance to win two tickets to the NAC Orchestra’s November 1st Performance of Berlioz Symphonie Fantastique, let me know why you think the winner should be you in the comments below.

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Win tix to NAC Orchestra Casual Fridays

Sherrilynne Starkie

To get in with a chance to win two tickets, just leave a comment below. The winner will be drawn from among all commenters. I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014. A Postcard from the New World, features violinist Leila Josefowicz. features in thi s Stravinsky ‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvor?ák’s

What is Rob Ford’s media strategy?

Sherrilynne Starkie

Brown’s ‘bigoted’ comment. Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again.

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Please also feel free to leave a comment to suggest other profiles you think should be included. Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies.

March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Anyone who thinks they should be included in the Top 20 and has been missed out should leave a note in the comments to be considered for inclusion next month. The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Also, quite a few influential tweeters don’t have that many followers, relatively speaking.

New LinkedIn Endorsements

Sherrilynne Starkie

These have more credibility than Endorsements in the long run because they underline the commenters actual experience of working with an individual. Endorsements acknowledge only that commenter is aware of level of skills or specialist knowledge.

We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Some 22% of say they have decided not to post political comments or links to political material because they were worried it might upset or offend someone. In addition: 47% of SNS users have hit the “like” button in response to political comments or material posted by someone else. 38% have posted positive comments in response to a political post or status update from someone else. Image by Getty Images via @daylife.

May 12: this week in social media

Sherrilynne Starkie

Comment and Like Stuff on Facebook Directly from Bing. Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy. . May 11: this week in social media. Listly by Sherrilynne Starkie. May 11: this week in social media. Top stories from social media world for this week! 1 Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10.

Klout 30

Will the CoTweet gamble pay off?

Sherrilynne Starkie

Commenters on the blog are not at all happy. ExactTarget is being flamed on its own site for lack or pricing transparancy and commenters are trading information about free and low-cost alternatives to CoTweet. CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. Image via CrunchBase.

Microsoft’s new logo

Sherrilynne Starkie

Here’s a list of some of the best comments: Time Techland. For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo.

Improvements to Google+

Sherrilynne Starkie

Hangouts On Air, designed for broadcast, now have a dedicated watch page that can be promoted through the social network; the ‘control room’ allows a moderator to eject and mute comments. Google recently announced improvements to Google+ Hangouts and photos. The changes are designed to take some of the work out of messaging, video calling and photo editing.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report.

LinkedIn: removing group comments | Sherrilynne Starkie

Sherrilynne Starkie

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

And the winner is… Mike Reynolds who left this comment: “Survival. Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.

Native advertising is here to stay

Sherrilynne Starkie

The launch instigated some journalists to comment that the Times is destroying its blue-chip brand. Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new.

Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Twitter and Facebook lit up with comments and criticism and this in turn became a news story covered by the mainstream media.Ottawa Mayor Jim Watson weighed in saying that he had suggested Bytown should consult with First Nations groups prior to the launch.

PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

The reader comments on Page’s story are more telling: “Second hand car sales men and women are “swell people”, according to second hand car sales men and women. Politicians “only interested in doing the right thing”, reports politician,” wrote one commenter. PRs as compared to Pol Pot?

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Hands free Facebook

Sherrilynne Starkie

It lets users access, listen to, and post status updates and comments – all by voice. Some voice command features include: •hearing the latest Facebook newsfeed posts and comments read out. dictating status updates, comments, and “like” friends’ posts.

Which social network would you quit?

Sherrilynne Starkie

One commenter asked if ‘quitting church’ counts. But as one commenter said, she can’t stand the stuff that people write. If you had to quit one social network, which would it be?

Facebook advertising facts

Sherrilynne Starkie

Related posts: Facebook: editing comments. Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Dedicated account team work directly with clients and/or their agencies. The company has a range of premium products that are exclusive to this group.

Getting everyone social media trained

Sherrilynne Starkie

For example, getting product experts tweeting about new innovations, researchers blogging about their work, market sector experts commenting on trends, will expand a company’s digital footprint.

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

Soon he was commenting about media accuracy and was seen as an expert on the subject.

New look and feel for LinkedIn

Sherrilynne Starkie

Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?). LinkedIn rolled out a new look and feel for its homepage this week.

March 28: this week in social media

Sherrilynne Starkie

Facebook starts testing nested comments, sound notifications | Digital Trends. Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network. Rather than posting a replay at the end of a long string of comments, this allows Facebook users to directly reply to comments within a conversation that's on a user's Timeline page. March 28: this week in social media. Listly by Sherrilynne Starkie.

The all new Foursquare

Sherrilynne Starkie

Also there are new ‘like’ and comment features á la Facebook. Foursquare has been around for a few years and has always been a bit of location-based fun. Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services. The social network boasts a community of 20 million users, but never really seemed to go mainstream.

Is spin all about lying?

Sherrilynne Starkie

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors.

Instagram and the news

Sherrilynne Starkie

He gets questions and comments directly from viewers, a new concept in his profession. Instagram-logo (Photo credit: JAMoutinho ( almost photographer )). Social media tools are transforming the way photographers, journalists and everyday users are documenting news around the world.

Brown's 'bigoted' comment | Sherrilynne Starkie

Sherrilynne Starkie

Facebook and a ‘harmless’ prank

Sherrilynne Starkie

The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page. With comments like this, it’s clear the station had to take immediate action.

The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published.