PWB Marketing Blog

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Let us know what success you’ve had in the comments below. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof.

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11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Read one of their blog posts and leave a comment. Don’t leave a trite comment like, “Nice post”. Never plug your blog with your first comment. Instead of just tweeting the headline, summarize their post and include a comment in your tweet.

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Trending Sources

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Let us know in the comments below. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Let us know in the comments below. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Let us know in the comments below. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Let us know in the comments below. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below.

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How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Let us know in the comments below. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

This most often occurs when spammers leave comments on blogs. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

Let us know in the comments below. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before.

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Know Your Audience

PWB Marketing Blog

After this billboard went live, social media completely lit up with negative comments and outrage. Don’t mistake my comments for advocating boring creative – I truly believe that impactful creative is a HUGE factor in a successful campaign.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! How many Facebook Pages do you manage?

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Leave your comments below. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow.

What Can a Business Review Do For You?

PWB Marketing Blog

The business read my comments, and responded with a hand-written note. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Scribd provides metrics and graphs on how many people read your white paper, leave a comment, share it with their friends (via Facebook, Twitter, etc.),

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

The comment made by the individual was innocent enough – They liked the video and wanted to share it. The Thumbnail image next to the comment though was the challenging part. Should professional and personal identities be kept separate on social media sites?

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Viewers were then instructed to click-through to see the image, then come back to Facebook to comment on the “ Caption This ” photo contest. ” Want to see if YOUR comment won the most likes?

Some Basic Branding “Don’ts”

PWB Marketing Blog

Don’t #2: Commenting Excessively on Social Topics. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff.

Keyword Density: When Is It Enough?

PWB Marketing Blog

Her Facebook friends commented that the article was poorly written and used the chosen phrase too many times. My comment was that the author was likely trying overly hard to achieve a certain keyword density to vie for the top spot on the SERP.

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Social Media Activity Influences Google Rankings

PWB Marketing Blog

The number of Facebook Shares was more indicative of higher rankings than other Facebook features such as ‚ “Likes” and Comments. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

By having your employees interact with online industry communities, it allows many pairs of eyes and ears in the community to quickly respond to, comment on and re-post for the benefit of your social media tactics. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

Here are a few tips to slow hackers down and possibly stop them: If you have a blog, use a validation form for comments. As promised in last week’s post, at PWB we have a couple of our own predictions.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say?

Internet Trolls

PWB Marketing Blog

Clients often ask me “How do I deal with negative comments across social media?” I have begun to realize though that negative comments are becoming all too common. This post will share some ideas for managing such comments for your social media strategy and peace of mind.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

I see it in spam comments posted. I know that when I get a comment that is not relevant to the blog’s content, makes little grammatical sense, includes random keyword phrases, is posted to a very old blog post or links to a company or service clearly not mentioned in the original post.

[Infographic] Tips to Increase Reader Engagement on Social Media Sites

PWB Marketing Blog

According to a recent Hubspot report, posts that include photos get 53% more “likes” and 104% more comments than those without. There are three basic rules when considering what to share on the various social media platforms.

Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

Share your comments below. If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. Depending upon your blogging objectives, our general advice is to put your blog within your domain. For example, your blog should be [link] instead of a separate site with a separate URL.

Is This The End for Google+?

PWB Marketing Blog

” Please add you your thoughts on Google+ in the comments below. I hate to say it, but I have a hard time using Google+. In fact I generally don’t promote Google+ much, and find very little value in it.

Social Media Posting Frequency

PWB Marketing Blog

While this is all well and good, a better idea might be to ask the office staff to comment and share the content to increase the reach of the post. Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?”

Social Media Posting Frequency

PWB Marketing Blog

While this is all well and good, a better idea might be to ask the office staff to comment and share the content to increase the reach of the post. Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?”

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner.

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner.

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner.

Internet Trolls and Blog Censorship

PWB Marketing Blog

Clients often ask me “How do I deal with negative comments across social media?” I have begun to realize though that negative comments are becoming all too common. This post will share some ideas for managing such comments for your social media strategy and peace of mind.

Internet Trolls and Blog Censorship

PWB Marketing Blog

Clients often ask me “How do I deal with negative comments across social media?” I have begun to realize though that negative comments are becoming all too common. This post will share some ideas for managing such comments for your social media strategy and peace of mind.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

An industry expert or industry leader is a great person to comment or quote in the piece. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones.

Newsjacking: What Is It and Why Should I Care

PWB Marketing Blog

An industry expert or industry leader is a great person to comment or quote in the piece. Newsjacking has been a hot topic of conversation in the office recently – We’ve seen a few good examples of it, as well as a couple bad ones.

New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset

PWB Marketing Blog

Let us know in the comments below. Have you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? New research reveals these answers.

Facebook Ads In Your Inbox

PWB Marketing Blog

Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful. Fear not, it’s really not the end of the world, however it may be the end of an era. Or is it the beginning of another?