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Identifying, Understanding and Influencing Social Media Users [Infographic]

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Some are online most of their time commenting and engaging with brands – others are just observing and passively seeing what their friends are doing. Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes!

Social Design for Social Success

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The interaction we do – such as updates, comments and ´Likes ´ – tells who we are and what we stand for. Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality?

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Trending Sources

The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?

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No Time to Comment. Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015.

Video is The New King of Content Marketing

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Commentable. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

How Can Brands Manage Facebook Comment Overload

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Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. To manage Facebook comments, here are some suggestions that I thought would be useful.

Make Your Digital Marketing Matter

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It has to be about the people sharing, commenting and caring. Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads.

How Customer Service on Social Media Helps Your Brand [Infographic]

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According to this infographic from LiveOps, 60% of companies are missing out on key opportunities to connect with customers by not responding to the comments and concerns being voiced on different social media platforms.

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How to Convert Facebook Fans into ‘Superfans’

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Superfans are the biggest advocates of your brand and the ones who share, like and comment the most. times more comments than less active Superfans. Monitor what makes people comment and share – and what puts people off.

Do’s and Don’ts for Community Management [Infographic]

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How Can Brands Manage Facebook Comment Overload. Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager.

How to Boost Your Number of Followers on Instagram

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Interacting with your Instagram community by following, commenting and liking photos will draw attention to your account and make you gain more followers. Comment and like selected followers’ photos. Tweet ??The

Instagram’s New Web Profiles: The Value for Brands

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It allows you to follow users, comment and like photos from a desktop. The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design.

Social Media Analytics – How to Engage With The Data Of Social Media

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Beneath the presentation I’ve attached a few comments to the slides as some of them might not be self-explanatory ;-). Please share your thoughts and comments on this exceedingly relevant topic.

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The Most Engaging Industries on Facebook and What to Learn from Them

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The company is extremely fast in getting back to customer questions and comments. Despite the load of questions and comments the company receives on the page each day, it appears that they manage to keep up with it.

The State of the Internet Marketing World [Statistics]

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Statistics: The more posts per day, the less engagement per post: Compared to only posting once a day, two posts a day will only receive 57% of the likes and 78% of the comments each.

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

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A fact that might be a relief to brand managers is that according to the paper, Engagement on posts in the form of comments, likes and shares has significantly increased by 96%, from 0.76% before the algorithm change to 1.49% after the change.

How To Post Effectively on Facebook

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Effectiveness was measured according to comments and likes. Fans follow instructions well: If you want your fans to like or comment, don’t hesitate to ask them.

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How Social Media Reflects Human Behaviour

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If we see something immediately relatable, we are more likely to share, like or comment. How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise.

Pheed – Express Yourself on Social Media

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You can comment on, like and dislike other people’s pheeds. I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013.

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Study: The Global Social Media Check-Up 2012

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70% of corporate Facebook pages are responding to comments on their walls and timelines. Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies.

Brands Rocking Instagram

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The store uploads pictures of their products along with authentic, enthusiastic comments. Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users.

Facebook Real-Time Analytics

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Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing.

Social Music: A Sound Endorsement Strategy [INFOGRAPHIC]

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Please comment below, if you have already collaborated with musicians, if you have considered endorsements or simply found the numbers interesting. Today, music has taken centre stage not just in showbiz but in most aspects of consumer related communication.

Social Engagement Is More Important Than Ever

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Facebook links to your individual personal profile which deters commenters from vile, unwanted opinions – something YouTube’s anonymity has had trouble with for years. The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish.

The Characteristics of A Community Manager

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Negative comments are unavoidable and simply part of the game. If your community is run correctly, a negative comment can even end up strengthening the loyalty of your positive fans or followers, as they join to defend the brand/product.

Recipe for Successful Blogging

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In order to keep the conversation flowing, it also helps to remember to respond to comments to your posts, which encourages people to come back to your blog. Tweet Blogging can be complicated and it is quite different from traditional writing styles.

Key Points for Local Market Activation on Social Media for International Brands

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Feel free to leave a comment or click here to read about Mindjumpers Network. Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson.

How to handle a shitstorm – before, during and after

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Document all status updates and comments. With brands increasing their presence on social media regular crisis are to be expected.

Asian Social Media Equivalents [infographic]

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At Crampton’s homepage, readers have left comments with suggestions of other elements to add to the infographics.

All You Need To Know About Your Facebook Reach [Study]

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For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment. Likes, Shares and Comments: To make your Facebook page more effective, recent EdgeRank Checker research shows that you have to go beyond just posting content. Content needs to generate engagement from fans like comments, likes and shares.

Is Facebook’s Purchase of Face.com Relevant to Brands?

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Well, it is hard to say, as the only comment Facebook has made about the purchase so far is that “people who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience.”

Case Study: The Local Stories Project

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What does it take to make the local users clap their hands, like and comment? Last week we discussed the importance of Local Social Management.

How To Create a Presence on Google+

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Pages work almost similar to Google+ Profiles in the sense that you can add people to circles and mention them, share content, make +1 and comments and create hangouts. Posts, comments and notifications will then be from the page.

The Power of Facebook Advertising [Infographic]

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Billion items are ‘liked’ or commented on every single day on Facebook – making the network the most engaged ever. Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook.

How To Create Offers On Facebook

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As with any other update, people can Like, Comment and Share it with friends. • Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year.

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Facebook Private Messaging for Brands

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For instance, fans might now indulge in private messaging leading to relatively less comments and interactions on the brand’s page. But then, ignoring certain comments might lead to higher risk of creating social media crisis!

How a Rainbow-Oreo Sparked a Boycott and Doubled the Fan Growth

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The page was filled with negative comments, and many fans left the page and threatened to boycott the brand because of Oreo’s support for the gay community. many others expressed homophobic rage, such as in this comment: “Disliked Oreo page because of this one post.

How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

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Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. If yes, what exactly is it that makes people like or comment?

Tips On How To Gain More Impact In Social Media

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Sometimes you can also comment on current events – or sometimes be a bit provocative and invite passionate debate. When people have a sincere interest in your brand and what you have to say, they love to comment on updates to help out or weigh in.

The Performance of 100 Icon Brands on Facebook [report]

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If you have any experience with local market activation of one or more global brands on Facebook from the brand or an agency side, please leave a comment and share your thoughts. Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

Facebook Launches Questions

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Asking questions in the community also encourages users to interact and comment on each others’ responses. Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community.