Jeff Esposito

Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all).

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

They comment directly on other industry leaders’ articles, under their own identities. This is a guest post from Megan Jasin. . A few weeks ago I read an article that stated “ less than two percent of Fortune 500 CEOs tweet themselves.” This statistic didn’t surprise me, but I was disappointed to see that this number hasn’t changed over the past three years.

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Taking social business from buzz word to business function

Jeff Esposito

Would love to hear in the comments below. Over the past few weeks I have been thinking about Social Business. Sure it is a buzzword right now, but I do believe that it is going to become business as usual. Unfortunately, this is going to take some time.

Social Media’s Redheaded Stepchild

Jeff Esposito

Whether you are commenting on an interesting status post, answering a question of the day, or interacting with others in one of the many available professional or social groups housed within the platform. This is a guest post from Larry Jones. Yeah I’ve got a LinkedIn account, but I hardly go on it. I’m not looking for a job.”. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn.

Get over the Google+ breakup – it is logical and good

Jeff Esposito

But then again, there may also be legal reasons like the whole creating a “social profile” because you bought a phone or wanted an email or to comment on a cat video on YouTube.

Doing better, Oreos and the Boston Marathon

Jeff Esposito

There was a healthy debate in the comments where I might have fed into a troll, but overall a good read. Who’s ready for spring? I can safely say that I am gladly holding my hand up and hpping that this warmer weather will help kick this nagging cold that I’ve got.

What brand are you?

Jeff Esposito

Overall I thought this was a great brain exercise, and wanted to throw it out to all of you to see what brand you would be and would love to hear in the comments below. Last week I attended an off-site meeting for work. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge).

Four social applications worth keeping an eye on

Jeff Esposito

I’d love to hear in the comments below. Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues.

Social Media Predicts NFL Wild Card Weekend

Jeff Esposito

For the first week of the playoffs, I decided to go with the picks in a vacuum so if you would like to pick along, drop your selections in the comments below. Would love to hear in the comments below. With 17 weeks in the books, the NFL has entered its second season.

Why I read 31 books in 2011

Jeff Esposito

I also welcome any suggestions for books that you think I should read this year as well in the comments below. Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year.

Five for Friday

Jeff Esposito

Check out the comments in this post from Geoff Livingston for a good conversation – be sure to post your thoughts as well. Man this was one odd week, full of ups and downs.

NFL Week 6 Picks… from Social Media

Jeff Esposito

We’d love to hear more in the comments below. With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. After an 11-3 weekend, we’re sitting at 41-36 with a whole bunch of football left to play.

Carnival #FAIL, Sesame Street AR and a 55-gallon drum of lube

Jeff Esposito

Seeing their blatant lack of acknowledgement and deletion of comments regarding an accident and past pirate encounters on their social properties really pains me. This may have been one of the longest four-day weeks that I can remember.

Are you ready for Social TV?

Jeff Esposito

So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic. This post contains video, please click here if you are having trouble viewing.

Are you setting yourself up for failure?

Jeff Esposito

Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend. Do you work around the clock, seven days a week?

Facebook will not replace websites

Jeff Esposito

If the fish are there, drop a line as it can help drive things back to your core business but if you think that this is totally off base and that companies should put all of their eggs in the Facebook Easter basket or advise clients to do so, please let me know in the comments below. Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals.

Untapping the social side of beer

Jeff Esposito

While at their pages, I can comment on their share and ask questions on how it tasted and where they purchased it. This is a guest post from Nick Gosselin. As Benjamin Franklin once said, “ There can ‘t be good living where there is not good drinking.&#.

Death of Photography, Abandoned NOLA Six Flags and BAD Klout

Jeff Esposito

I give them credit for responding in the comments, but it is as weak as a candy cigarette next to a Marlboro Red. Today is one of those days that is both awesome and shitty at the same time.

Five for Friday: Labor Day Edition

Jeff Esposito

Does your org have a Facebook Page comment escalation flow-chart? – Man where the hell did this summer go? Seriously one minute it was halleluiah here comes the warmth then bam, 40 minutes to go to blocks behind U-hauls bringing college kids back into Boston.

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Six WordPress Plugins to Install on your Site Today

Jeff Esposito

LiveFyre – There are a lot of comment systems out there, but none are on par with Livefyre. Not only does the platform allow for commenting in real time (think streaming group chat) but it also offers multiple options for users to log in for commenting. Image: Wikipedia.

NFL Wildcard Weekend Predictions via Social Media

Jeff Esposito

I would love to hear your opinion or methods for picking in the comments below. During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas).

Social Media is Not Cool

Jeff Esposito

If you have any specific areas you’d like addressed, feel free to leave them in the comments below and I will work to incorporate them into the list over the next few weeks. Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my craw for some time now.

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

And if you aren’t headed to SXSW and want to contribute, please leave a comment and how you want to be attributed in the comments below. On March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference. My plan is too learn, meet some cool folks, conduct a business meeting or two, and maybe engage in a shenanigan or two, but really who is counting?

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Irish legal drinking and driving, disposable media & free covers

Jeff Esposito

Irish council approves motion to allow rural drink-driving – this story is left without comment… you should just read. For some of you it was a short week, but for others (like me) it was a full tilt.

Five for Friday Halloween Edition

Jeff Esposito

This is mainly due to things like emotion, sarcasm and backhanded comments. Cliff notes version – they use a picture of a girl bending over looking for her Chapstick asking for a response on Facebook, blogger gets pissed posts comments, comments deleted, rinse repeat.

Five for Friday

Jeff Esposito

The comments in this post are great and I give a big hat tip to the artist formerly known as PR Cog for posting it and being open and conversational in the comments. Is it me or did this week drag for you too?

Five for Friday

Jeff Esposito

On top of giving her take, there was a rather intelligent and spirited conversation in the comments that touches all areas of this issue and I suggest anyone in the social space check it out. Man I don’t think I have wanted for a week to be over this bad in a long time. While nothing horrible happened, I am more looking forward to the weekend.

Manti Te’o story gets Taiwanese animation

Jeff Esposito

No comment needed aside from – sad, but awesome… sports Manti Te'o Manti Te'o girlfriend Mantio Te'o Scam

Klout, Hugging Kids, 2012 Social Business Predictions & more

Jeff Esposito

Would also love to know what links I may have missed this week in the comments below. This post from CC Chapman offers his insight and some good comments from some fellow papas. I am happy for it to be Friday.

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

Still, I have an extensive network of people I follow on Twitter who, through link-sharing, insightful comments, witty @ replies, and other useful information, I have come to regard as a resource for any decision about what to do, where to go, and how to get there. I used to think Yelp was pretty cool.

Predicting week 14 of the 2012 NFL season

Jeff Esposito

Be sure to let us know in the comments below. The NFL season is nearing the end of the regular season. Chances are you know if your team has a shot of making the playoffs now.

Week 10 NFL Predictions via Social Media

Jeff Esposito

If you think you can pick better, drop your picks in the comments below. Entering Week 10 of the NFL Season, our weekly NFL predictions are 10 games over.500 with a 71-61 mark following a break-even Week 9.

NFL Week 2 NFL Picks via Social Media

Jeff Esposito

If you think you can do better, drop your picks in the comments below. Unlike the NFL this is no typo, we’re picking games via social media. A week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace.

We Are…Dumb on Twitter, Facebook Ads & Jack

Jeff Esposito

I understand blind devotion, but tweeting out comments like these? Greek athlete ousted from Olympic Games for Twitter comment – since the Olympics start today, I wanted to show that not only Americans are dumb on Twitter….

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Five blogs that you should be reading

Jeff Esposito

Now there is a different in speaking opinions and being rude, so I would also suggest checking out how Geoff handles himself with both his opinions, disagreeing commenters and pundits. Danny is also a great conversationalist that extends the shelf life of every post within the comments. Please leave them in the comments below. Fridays are typically a day where I share the five best articles that I read in a given week.

Can Social Media Predict Week 1 of the 2012 Season better than @mpace101?

Jeff Esposito

If so, let us know your picks in the comments below and be sure to check back each Thursday for the weekly picks. The Esposito household is divided come Sundays and Mondays. I am not going to lie, but today is a lot like Christmas.

Interning, Bad Social Media Jokes and Pinterest

Jeff Esposito

Blog Comments and Experimentation – Or Why @Livefyre Is Here to Stay - great post from Danny Brown on the importance of nimble commenting systems. This week was an interesting one… super busy at work and barely realized how quickly the time had flown until having to stay home yesterday with a sick baby Espo.

Five for Friday

Jeff Esposito

If enough comments below ask for the story I will schill it out. Don’t you love short weeks? For four days, this week was sure jam packed. Aside from work things, there was a tornado scare in Boston that resulted in a heck of a lot of rain and hail with our condo losing power with a salesman in our place mid pitch.

Putting up a Steel Curtain on Social Media

Jeff Esposito

While the team hasn’t commented, even considering such a policy would be a mistake, much like the folks at UNC making coaches monitor the SM accounts of their players. This post originally ran on PR Breakfast Club , but I wanted to share with you in case you missed it over there. A few weeks back, pundits noted that Twitter had its moment. The 140-character service was on fire with tweets mentioning the death of Osama Bin Laden at a rate that traditional news outlets couldn’t keep up.

Are you signaling honestly?

Jeff Esposito

A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Instead of talking business, marketing or social, the book focused on an area that I have no background in – science.