Dave Fleet

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments then stay sync’d between the two sites. Ability to comment as a Page.

Where does content fit in Facebook’s new marketing model?

Dave Fleet

If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week.

Trending Sources

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. Do they just avoid commenting on sites using this plugin? accounts for commenters.

25 Suggestions For How To Use Twitter

Dave Fleet

Let me know what you’d add in the comments below! Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions.

How To 112

Return On Influence Can Return From Whence It Came

Dave Fleet

There are so many holes in the post, it’s hard to know where to begin (fortunately, Olivier Blanchard and Katie Paine did, in the comments). Tweet.

10 Social Media Lessons From Home Improvement

Dave Fleet

I came up with ten – let me know what you think of them in the comments: 1. People will judge your social media activities in a similar way – by the content of a tweet, a personal support issue, the wording of a comment or the like.

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

If you come from the startup side, I’d love to hear your thoughts in the comments. My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts.

From One to a Million: Managing Social Media at Scale

Dave Fleet

I’d love to know what you think, though – let me know in the comments below. Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change?

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

I found the interview interesting; while there are a few comments I would respectfully disagree with, there’s some interesting stuff here – especially for small business owners who might be curious on how & why to get started. Let me know what you think in the comments below.

Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

I commented that we had some great ideas coming out of the session, but that at that point most of them totally diverged from our strategy for the program. Tweet.

57 Social Media Policy Examples and Resources

Dave Fleet

thanks for the suggestions in the comments!). Comment Policy. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

Facebook Strategies: Content Over Creative

Dave Fleet

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Tweet Are you focusing your Facebook investment in the right place?

Armchair Quarterbacks: Don’t Be That Troll

Dave Fleet

People will draw that line whether you want them to or not (to take it a step further, ask the many people who have lost their jobs after ill-advised comments online).

Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com. Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites.

Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct. Tweet.

Win A Ticket To The Art Of Marketing Conference

Dave Fleet

For a chance to win a ticket to the Art of Marketing conference, leave a comment recommending a book you’ve read recently. Want to see Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and more speak, all in one day? Then the latest Art of Marketing conference in Toronto is for you.

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Let me know about your favourite pieces from the last week in the comments below. Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere.

Criticism is Good

Dave Fleet

Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has.

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

thanks to Jen Zingsheim for noting this in the comments). Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while.

5 Steps to Thinking More Socially About Communications

Dave Fleet

When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs.

CPM 22

Three Forces Driving Social Customer Support

Dave Fleet

Let me know what you think in the comments.

Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages

Dave Fleet

Thanks to Daria for pointing out a broken link via the comments). Happy Valentines Day! Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Enjoy.

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery.

Thoughts on Boston

Dave Fleet

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook).

Thoughts on Boston

Dave Fleet

I posted a message of tolerance on Facebook; one commenter responded that “it is always the same religion that perpetrates these atrocities” – something that just isn’t true (think Oklahoma, or Atlanta, or even Sandy Hook). Tweet.

The Biggest Challenge Digital Communicators Face

Dave Fleet

Share them in the comments. Tweet Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement. It’s not integrating channels in their programs. It’s not thinking strategically while selecting tactics.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

Most brands neglect to set expectations through guidelines, commenting policies etc. In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing.

Writing – Critical For Communicators, But It’s Not Everything

Dave Fleet

This back-and-forth (which continued in the comments on those posts) got me thinking over the last few days.

50 Great Apps for Your iPad

Dave Fleet

Take a look, and add to the list in the comments. Wondering what apps to install on your iPad? Here are 50 of the apps I’ve installed on mine. Business/Productivity. Pages – Word processor. Sadly, not very compatible with MS Word (go figure) but suffices.

Win a Ticket to The Art of Management in Toronto

Dave Fleet

To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples.

Is “Social Media” Hurting Social Media?

Dave Fleet

Videos with comments enabled? YouTube: “Videos with comments&# becomes Engaging people in a story, or enabling other people to tell your story as they see it. Is the term “social media&# hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second.

Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent.

Hello 2015, Goodbye Comments

Ari Herzog

I am disabling blog commenting on this post and into the future. My reason is simple: You’re reading but you’re not commenting. It is a time management task to ensure comments are real and not spam and I’m seeing lots of spam comments try to get published.

Non-Facebook Users: Please Comment Here

Ari Herzog

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all.

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Don’t let negative comments linger. Guest post by Yvette Pistorio.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. However with more comments comes more questionable responses. I’ve gotten my fair share, and it got me thinking about comment etiquette. Don’t comment just to comment.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. However with more comments comes more questionable responses. I’ve gotten my fair share, and it got me thinking about comment etiquette. Don’t comment just to comment.

Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam.

Why Blog Comments Are About Branding

Small Business Mavericks

Remember when blog comments were about building links and traffic? Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Answering questions and responding to comments is an opportunity to keep them thinking about you and about the value you provide. Don’t ever leave comments that can be read as justifications of your actions; savvy social media users see right through non-apologies.