Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. Pre-campaign, there were 578 comments about Mike’s.
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