Convince & Convert

NOVEMBER 30, 2023

Most teams don’t even have the space for the actual change tasks, much less the change planning time. Almost none of the visionary leaders we encounter have had any formal training in change management, behavioral psychology, or team performance and motivation as they climbed the corporate ladder. But there is a better way.

Project 125

Project Collaboration Buy Team 125

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.

Social Media 95

Social Media Survey Study Collaboration 95

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. However, many advocacy initiatives are informal side projects.

Strategy 131

Strategy Content Curation Press Release 131

Ignite Social Media

APRIL 1, 2024

Building a Lifestyle Beyond the Core Offering The team unanimously praised how Liquid Death successfully transformed itself into a true lifestyle brand – no easy feat when your core product is a beverage commodity. Absurdity was what their product was…they said, how do we apply that to everything?”

Social Media 91

Social Media Marketing Proposal Case Study 91

The Realtime Report

APRIL 13, 2023

My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.” A study from the Content Marketing Institute shows that 72% of the most prosperous companies compute their marketing ROI compared to only 22% of the least successful companies.

Marketing 172

Marketing ROI Small Business Yahoo 172

Social Media Strategies Summit

DECEMBER 16, 2022

And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Read on to learn about their favorite student-driven concepts, their methods for recruiting student interns, and how they give their teams creative freedom (without letting the guardrails down completely).

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 102

Social Media Team Social Media Management Report 102

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Social Media Strategies Summit

OCTOBER 13, 2023

Dunkin’ and Ben Affleck (Finally) Join Forces There are so many images on social media of Ben Affleck looking depressed while holding an astonishing quantity of Dunkin’ products that it feels like the two parties have been collaborating for years. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Social media ROI starts with strong visibility and collaboration between social teams and other departments.

ROI 102

ROI Social Media Management Team Study 102

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Case studies. In short, creating sales enablement content is a win-win for both teams.

Data 117

Data Marketing How To Collaboration 117

Social Media Strategies Summit

MAY 27, 2022

You can repurpose a blog post into a social media post or share excerpts or quotes from a research study you published. Use Team Collaboration and Task Management Tools. Social media marketing is a long and complex process that involves a whole team and not just one person.

Social Media 179

Social Media Strategy Marketing Curation 179

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team. Beehiiv uses LinkedIn carousels to welcome new hires.

Examples 101

Examples LinkedIn Collaboration Case Study 101

The Realtime Report

AUGUST 29, 2023

The world of search engine optimization is intricate, constantly morphing, and with the plethora of firms in Perth eager to team up, it’s no wonder you might feel a tad overwhelmed. Moreover, the charm of case studies is in the story they unravel. Communication In collaborations, communication is key.

Small Business 91

Small Business SEO Company Price 91

Oktopost

DECEMBER 21, 2023

Industry Reports and Studies: Stay updated on industry reports and studies to identify emerging trends, customer behaviors, and areas of innovation. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MAY 3, 2023

Here are five ways to build a collaborative, trusting partnership. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan. You won’t have all the answers. They’re trying to create a perfect business case that doesn’t exist.

ROI 96

ROI Cost B2B Organization 96

Sprout Social

JUNE 27, 2022

A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. Smartsheet is a work management platform on a mission to improve the way teams collaborate. It’s no wonder collaboration is what makes their TikTok presence shine.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Although it won’t replace your content strategy, it will give you and your team a better chance at driving results through your content.

Content 81

Content Collaboration Project Template 81

agora pulse

AUGUST 17, 2016

The mission of the USL Digital department is to promote its league, teams and players and keep its fans engaged year-round through content on the USL website and social channels. Problem: Keeping the entire social team on top of its widespread social presence. Solution: A tool that gets the whole team focused on the same goooooool.

Case Study 60

Case Study Study Social Media Social Media Management 60

The Realtime Report

JUNE 22, 2020

But helping people identify nefarious information online might be possible through inexpensive digital-media literacy outreach, according to a Princeton University-led study published in the Proceedings of the National Academy of Sciences (PNAS). A team of researchers studied Facebook’s efforts to educate users on how to spot misinformation.

Study 103

Study Sample Samples Research 103

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics.

Team 92

Team Fashion Analysis Sentiment 92

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Community Engagement – Self-service support, education, and collaboration. Our team would be happy to help you out — simply fill out this form to get started ! .

Social Media Management 122

Social Media Management Review Social Media Tools 122

The Realtime Report

MAY 5, 2021

A study by Ponemon and IBM indicates that misconfigured cloud servers are responsible for 19% of data breaches and increased their average cost by half a million dollars. Malicious users can access wider networks through them, compromising data, stealing assets and affecting operations”, says NordVPN Teams’ expert.

Data 91

Data Software Authentication Applications 91

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

OCTOBER 16, 2023

Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Likeable

FEBRUARY 8, 2022

According to a 2021 study from CBI Insights, 77 percent of successful content creators say that most of their income comes from brand deals. So it made sense (and seriously paid off) when she ultimately teamed up with Dunkin’ for a custom drink and sweepstakes. Give the Likeable team a ring. Not sure how to get in on the action?

YouTube 80

YouTube Collaboration ROI Authentication 80

Waxing UnLyrical

APRIL 11, 2019

Scientific studies indicated kick counting in the third trimester was a reliable way to monitor a baby’s well-being, in addition to regular prenatal visits. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.” It was about that little boy who was standing among the team.

CSR 200

CSR Real Estate Posterous Campaign 200

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit. A post shared by Grove Collaborative (@grovecollaborative).

Types 118

Types Instagram Brands Collaboration 118

Hootsuite

JANUARY 18, 2024

Bookmark the best resources Tragically, not every brand has the budget for a whole team of social media content creators, and content creation is often the work of one brave marketer or solopreneur. Or influencer collaborations !) (Or It’s a channel brought to you by our own social media team. Ooh, or employee advocacy !) (Or

Social Media 121

Social Media Tips HootSuite Marketing 121

Convince & Convert

AUGUST 21, 2015

The sales department is one of the best resources for the marketing team to create and visualize new ideas ! Marketing can then write a few blog posts about it, conduct a study, or release a white paper, as a way to overcome those objections before they’re even raised. Ask Sales and Service Teams to Forward “How Do I” Emails.

Collaboration 60

Collaboration Content Marketing Issues 60

The Realtime Report

MARCH 31, 2021

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. A study by AJIC, found that high-energy UVC light reduced live Coronavirus on laboratory surfaces by 99.7% in just 30 seconds.

Trends 91

Trends Real Estate Survey Patterns 91

Sprout Social

NOVEMBER 21, 2023

Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Buffer Social

JUNE 5, 2023

Coming from a scholarly background in political science and Africana studies, I understood that the root of much socioeconomic inequality is people not having access to the information they need. Here’s why this approach has worked for us, and how our team is able to funnel so many followers of our free work into paying customers.

Small Business 81

Small Business Newsletter Resources Consultant 81