article thumbnail

The work isn’t done: Make brand activism more than a moment

Sprout Social

Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. They want to believe in the people behind their favorite products and feel good about the choices they make when shopping. So they encourage and expect brands to set ambitious goals—and deliver. ESSENCE [link].

article thumbnail

Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? collaboration. social capital. social media. Of course it has. Of course it has. blog headline. brand narrative. community management. community manager. consumer packaged good. copywriting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

HR will require checking the background of new hires via Social Networks. technologies when Social Media hit but they will continue to embrace new technologies and other forms of collaboration. Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media.

Web 2.0 124
article thumbnail

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

HR will require checking the background of new hires via Social Networks. technologies when Social Media hit but they will continue to embrace new technologies and other forms of collaboration. Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media.

Web 2.0 100
article thumbnail

The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

How then are these skills best served in the 21st century e-environment which extends and fast-tracks communication, and demands literacy in particular skill-sets: writing and creating online as an individual, and/or engaging in collaborative work? collaborative digital documents, etc - as Michele is already doing here.

Project 100
article thumbnail

Brand strategy: What it is and how to create a strong framework

Sprout Social

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. If you want to learn more about how social insights can shape thriving brands, check out this article on brand storytelling.

Strategy 100
article thumbnail

Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

And you can intersect them with another report, say, on collaboration or on childhood nutrition or whatever the topic of another report you’ve run is. That’s where you can take two networks that you’ve created, like your spreadsheet of mayors, for example, Jay. And it really is going to serve you well.