Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Social Media Strategery

NOVEMBER 18, 2011

.” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Are process gains in informal channels the optimized promise of Web 2.0

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

NOVEMBER 2, 2008

They identified a need to bring people people together in a collaborative environment. They researched the latest collaborative software. They issued memos to their users telling them that this collaborative tool that they’ve all been clamoring for is now available. Are they rewarded or punished for collaborating?

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

JULY 12, 2009

In collaboration with Chris and a few other team members, we pitched the idea to our leadership as a low-cost, low-resource opportunity to network, collaborate on some of the tough issues facing our team, learn from other members of the team, and have an opportunity to get involved with the rest of the team beyond their individual project teams.

Gov 2.0 85

Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

NOVEMBER 30, 2008

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Think of it like an IM platform where every IM you send is open to everyone else in the network.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

DECEMBER 18, 2012

Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. Over the years, “Enterprise 2.0″ Embrace the LOLCats.

Yammer 116

Yammer Communities Collaboration Microblogging 116