Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Working across a wide range of social channels and platforms, Emplifi helps brands schedule and publish content.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 109

Team Hubspot Marketing SMS 109

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Want to learn more about the future of social media?

Marketing 112

Marketing Team Social Media Skills 112

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? What Are the Most Important Social Media Metrics?

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. GM’s Mary Barra.

Skills 128

Skills Sentiment Team Press Release 128

Oktopost

MAY 30, 2023

Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Well…it’s more of a trickle.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Understanding brand health on social helps you understand: How consumers feel about your brand.

Data 96

Data Sentiment API Analysis 96

Oktopost

DECEMBER 5, 2022

How to use social media for SEO. Extend your content marketing reach. What is the connection between SEO and social media? SEO and SMM are two separate branches of digital marketing with some significant differences. SEO and SMM work with content and can be effectively combined for content marketing.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

ROI 96

ROI Cost B2B Organization 96

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. And to some extent, it does manage to do a fair job. Probably not!

Industry 52

Industry News Google Brands 52

Keyhole.co

MARCH 11, 2024

Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Are you attracting the right audience?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential.

Social CRM 96

Social CRM B2B How To Patterns 96

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 93

Tools Sentiment How To Team 93

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Gauge positive and negative sentiment from audiences.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Social Media 111

Social Media Strategy Case Study RFP 111

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. And influencer marketing works for almost all industries. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. The Downside of Social Media Influencer Relationships.

Influencer 116

Influencer Social Media ROI Social Media Management 116