Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

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Influencer Campaign CPM Sentiment 130

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. It’ll show you how it works with influencer marketing and how to measure its return on investment. This guide will show you everything you need to know about TikTok branded content.

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Brands Content How To Authentication 127

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base.

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Organization Platform Social Media Wireless 166

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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Influencer Examples Campaign Marketing 93

Sprout Social

APRIL 10, 2025

This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more. Humanize your organization with patient stories.

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Organization Report Social Media Pharmaceuticals 74

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Organic videos build audience equity over time but rarely deliver immediate proof of performance. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact. Paid and organic follow different rules.

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ROI YouTube Marketing How To 83

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

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Marketing HootSuite Affiliate marketing Price 119

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. A Brief History of Organic Reach on Facebook. Organic Reach in 2021.

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Organization Social Media Content Analysis 193

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 277

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

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Influencer Brands Affiliate marketing Discount 100

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 265

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

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Sports Social Media Marketing Fashion 95

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

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Influencer Marketing Survey Collaboration 85

Convince & Convert

AUGUST 16, 2024

Not only can team bonding happen over a strong WIFI connection, your organization can thrive even if you never set foot in a shared physical office space together this year. Those benefits don’t have to go away with virtual team organizations. Organize virtual lunches where team members can join a video call and eat together.

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Team Tips Hosting Meeting 142

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

Influencer 93

Influencer Marketing Campaign Eventful 93

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Marketing Team Collaboration Training 109

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Statistics Influencer Marketing Authentication 95

agora pulse

FEBRUARY 10, 2021

In this article, I’m going to show you how to build a strong social media presence organically, without spending a cent. Developing a multi-channel social media strategy is an important step in building a strong social media presence organically. Running a busy marketing agency like Contentworks, this tool is essential for planning.

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Organization Social Media UGC How To 207

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Social Media Strategy Marketing Curation 241

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Social Media Tips Marketing UGC 265

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time.

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Collaboration Social Media Tools HootSuite 122

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 292

Hootsuite

OCTOBER 30, 2024

Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Goal-setting Clear, measurable social media goals are essential for tracking the success of your social media marketing strategy. Schedule in bulk.

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Social Media Management Social Media HootSuite Metrics 123

Buffer Social

FEBRUARY 6, 2025

And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term.

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SEO Trends Organization Discount 112

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. And extend an open invitation for future collaborations if they love your product.

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Influencer Marketing UGC Authentication 57

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

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Influencer Strategy Template Templates 116

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

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B2B Strategy Case Study Marketing 77

Sprout Social

MARCH 27, 2025

Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Employee Advocacy : Empower your employees to become brand advocates and amplify your reach through organic sharing. The system is so user intuitive.

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HootSuite Social Media Management Collaboration Analytics 96

Oktopost

OCTOBER 30, 2024

Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency.

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Team Retail Metrics Apple 137

Sprout Social

NOVEMBER 13, 2023

Risks like this have caused healthcare organizations to recoil, and grow cautious of being present on social channels. According to Jill Florence, Director of Enterprise Sales at Sprout Social, “Unfortunately, PR crises are common for healthcare systems and other healthcare organizations.

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Organization Sentiment Pharmaceuticals System 144

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

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B2B Influencer ROI Authentication 105

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 238

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

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Influencer Collaboration Affiliate marketing Survey 99

Ignite Social Media

JANUARY 7, 2025

Its like having a virtual assistant organizing your inbox. Lets collaborate and create content that stands out. The new filtering system lets you prioritize conversations based on what matters to your brand whether thats focusing on verified accounts, sorting by follower count, or specifically engaging with fellow creators and brands.

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Features Instagram FeedBurner Hashtag 112

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

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B2B Strategy Content Hubspot 144

Hootsuite

JUNE 28, 2024

Imagine effortlessly scheduling posts , finding the best times to engage your audience, and organizing your grid for maximum visual impact. Instagram planning tools are software applications that help you manage and organize your content — even across multiple Instagram accounts. What is an Instagram planning tool?

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Organization Tools Instagram HootSuite 117

Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? We can only expect this number to grow as more content becomes available. Get Super-Niche.

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Content Marketing Compete Case Study 246