Buzz Marketing for Technology

JUNE 27, 2008

Open Source. Collaboration. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Its about how open their minds are to listening to everyones ideas. Its open sourcing of brainpower. Managing the RFP Process. Open Source.

Marketing 100

Marketing Wireless RFP Sharepoint 100

Techipedia: Tamar Weinberg

JULY 29, 2010

Expertise Comes at a Price I’m sure I’m speaking for all social media consultants (and other Internet Marketing strategists) out there when I say that social media advice has come at the cost of learning through trial and error for us, and the more and more times we’re asked to give out freebies, the more numb we get to the request. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks.

Products 267

Products Conference Team Organization 267

Convince & Convert

MAY 4, 2010

For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. In short, collaboration and adoption need to go up and down, not just side to side. Alternatively, an organization may use the open source LAMP stack and OpenOffice and save a great deal on software licenses. Note that open source does not mean free, however.

Social Media 79

Social Media Strategy RFP ROI 79