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New! Find and Share User-Generated Content from Instagram (& Beyond)


Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? Collaborate with Contributors .

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed


Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes ’ “ Love It Or Hate It: Influencer Marketing Works ,” which cites studies from TapInfluence , Deloitte , Tomoson , and McKinsey on just how powerful influencer marketing can be during the buyers’ journey. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?

Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season


Now is the time to get creative with your holiday marketing ideas! . Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. you could tie your giveaway to larger marketing goals, such as raising awareness around the product launch. . Holiday Marketing Ideas #2: Run a Customer Appreciation Campaign.

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9 essential social media management tools for marketers

Sprout Social

To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. Zoho Social is one of the best social media management tools for team collaboration. Like Zoho Social, Agorapulse also provides easy, real-time collaboration functionality. You can easily discover brand influencers and ambassadors so you can give them recognition or partner with them as part of your influencer marketing strategy.

6 Tips for Organizing Instagram Content with Later


Photos, videos, captions, dates, collaborators… the list goes on! . Here are 6 Later tools that are perfect for organizing your Instagram content: Organize Instagram Content #1: Centralize Your Photos and Videos with Later’s Media Library. you can use Later’s Media Library to keep all your content stored, labeled, and accessible from a single place — even when you’re on the go. TIP: You can also access your tagged media by from your side library!

How to Get More From Instagram (Without More Work!)


If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you! Here’s a couple of handy features that help speed up the process: #1: Find and Repost User-Generated Content (UGC) Collection with Later. But building a successful UGC strategy is hard work. That’s where Later’s UGC tools and features can help! You can then approve or deny the content, and the approved media is added to your library.

How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!


How to Plan Instagram Content Tip #3: Manage Collaborators All in One Place. If you regularly post user-generated content (UGC) , or if you work with photographers to populate your feed, keeping track of all the media for your Instagram page can be hard. And if you find yourself juggling multiple media sources, you run the risk of posting the same image twice or scrambling to get images from your contributors and collaborators at the last minute.

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. We have a suite of products for publishing , engagement , analytics , and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery. As a result, one of Twitter’s main uses for marketers is curation.

Top 7 Social Media Management Tools of 2018

However, marketing on social media goes beyond just publishing content. Designed by marketers for marketers, the platform offers in-depth analytics, powerful team collaboration tools, adequate scheduling functionalities, and priority customer support to help you fast track your social media growth. Everypost also comes with basic collaboration tools to help you manage permission levels and individual roles among team members. Feature Stories Marketing

Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

According to this year’s Sprout Social Index , 59% of marketers say they don’t have enough time in the day to build out their social strategies. At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. It’s a collaborative effort, not an asset hand-off. My final tip for expanding your bandwidth is collaborating with teams across your organization.

University branding: How to build your school’s brand on social media

Sprout Social

As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities. By interviewing and engaging with faculty members, alumni, current students, and the internal marketing and enrollment teams, we develop a deeper understanding of who the university is. Showcase them on campus, collaborating with other students or even giving presentations.

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Ultimate Guide to Instagram For Fashion


Check out these popular tips, tricks, and industry-favorite features to help you create your own successful Instagram for fashion marketing strategy! . The Rise of Influencer Marketing For Fashion. Measuring the Results of Your Instagram Marketing Strategy. For fashion brands, features like shoppable posts and influencer marketing make it easy to showcase your brand on Instagram. User-generated content (UGC). User-Generated Content (UGC).

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples


You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. Since most of their marketing is focused on social media (and Instagram specifically), we can assume that their main goal was to generate sales of their new product through social media. But if you have plenty of time to play with (you super-organized marketer you!),

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses


When you’re working with other brands on Instagram or reposting user-generated content (UGC), it’s really important that you shout-out to their account with the mention sticker. For example, @stumptowncoffee often uses it to highlight their team members and collaborators @paddlers_coffee : Not only does this humanize the brand by showing the people behind-the-scenes, but it also helps draw attention to their campaigns and initiatives: Best for: Highlighting other Instagram accounts.