How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

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Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. Add Brand Keywords & Instagram Hashtags. The importance of social media sentiment analysis (and how to conduct it). Engagement Social Strategy Team CollaborationNow that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next?

How to use Slack: a guide for social savvy businesses

Sprout Social

Slack is a team collaboration and project management tool. Users communicate in channels denoted by specific hashtags. Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages. Slack is a brilliant team-building and collaboration tool, granted teams understand how to approach it. Social Strategy Team Collaboration

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and Packtati.us

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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP.

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

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6 steps to create an org-wide social listening strategy

Sprout Social

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often?

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

Tools 87

What brands are missing by sleeping on TikTok

Sprout Social

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. In October 2019, the brand dropped an originally produced hit “ Eyes, Lips, Face ,” in collaboration with a Grammy-award winning songwriter. Sounds may be the primary filter within the app, but hashtags are still a powerful tool in a brand’s TikTok arsenal.

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21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Reputology analyzes customer sentiment to help have a better approach to brand reviews. It has a compelling feature that tracks hashtags and keywords that is most used on your social networks to help create engaging content for your brand. Updated for 2019!

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away. As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture.

How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. A ranking of Instagram comments by positive or negative sentiment. Find more details on Hootsuite Analytics here: Use your own branded hashtags.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

The brand noticed that its audience was shifting away from macro-influencers, and it identified micro-influencers among its existing followers and collaborated with them as advocates for the brand. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). Marketing trends are constantly changing.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

The brand noticed that its audience was shifting away from macro-influencers, and it identified micro-influencers among its existing followers and collaborated with them as advocates for the brand. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures.

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. Chase’s charm and impressive network got him signed by The Dog Agency that now manages his partnerships—with work ranging from Bissell, Ollie, Bark, Benebone, Wellness Pet Food, Thrive Market, Brandless, Fetch CBD, The Dodo, and many other fun, rewarding collaborations. It’s undeniable—people love their pets.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Trendspottr lets you tap into emerging trends on social media , giving you early signals about hot topics, popular hashtags, and rising influencers. It also gives you positive and negative sentiment measurements for each trend it identifies, right down to specific emotions such as fear or excitement. It also has a powerful automation platform that includes editorial calendars, content management, collaboration tools, and approval workflows.

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Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

Collaborative inbox tools like Message Completion , Tasks and Collision Detection. Use collaborative tools in the Smart Inbox to manage messages effectively. Using Approval workflows in Sprout helps your team collaborate on outgoing content in order to mitigate the risk of off-brand or tone deaf messaging. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Relevant hashtags. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment. Social listening allows you to track that sentiment in real time. If sentiment is down, review the social feedback for lessons that could prevent a similar misstep in the future. Unbranded hashtags related to your industry.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Use an effective number of hashtags (studies say that posts with 9 hashtags get the most engagement ). Consider creating a branded hashtag. Use hashtags in your Stories and bio, too.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Collaborate with Tik Tok influencers, post content using a branded hashtag, or participate in one of the countless Tik Tok challenges, as long as it aligns with your brand. You’re in a meeting with your boss when it happens. Your breathing starts to quicken. Goosebumps appear on your arms. A bead of sweat drips down your forehead. You know it’s coming.

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

Then, as news spread, people started producing graphics representing how they felt about it and this collaborative Pinboard was created by Beth Kanter allowing others to add “pins” to the board about the issue as well. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Use these hashtags to show your support when you tweet.

How to leverage social data to be a world-class agency

Sprout Social

Perhaps your content used a popular hashtag but lacked a strong call to action. Or, perhaps you’re curious about the sentiment surrounding your agency. Track conversations surrounding competitors and collaborators. Sprout thrives in an agency environment, letting you collaborate seamlessly across agency and client teams.

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How to build brand loyalty that lasts

Sprout Social

You can build trust and connection by being transparent and responsive, and by understanding sentiment towards your brand you’ll be able to get ahead of any issues before they become a serious problem. With every launch, eager fans wait by their computers to get their hands on the latest limited-edition sneakers or celebrity collaboration. Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal.

Top 13 Social Media Monitoring Tools

Buzzlogix

You can track keywords, hashtags , URLs, and much more. You can look at keywords, hashtags, URLs, and usernames. Digimind measures sentiment, allowing you to see if the perception of a keyword is negative, neutral, or positive. You can also publish posts from the Sprout Social Dashboard and collaborate with your team. This is possible through team collaboration.

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How to build an effective influencer marketing campaign

Sprout Social

Post mandatories: This section includes guidance like ways the product should and should not be portrayed, required hashtags and any language restrictions from the brand’s legal team. Our three panelists echoed this sentiment. Keep believing the hype, fellow brand marketers.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the attendees were very much about cooperation, collaboration, and communication. Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included).

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. Hootsuite Insights can help you keep track of social sentiments, mentions and more. Make it easy to collect user-generated content by creating a branded hashtag. Bigger brands like Warby Parker also leverage exclusivity through limited-edition collaborations with well-known brands or celebrities. What is social proof?

How to efficiently set up your content planning for 2019

Sprout Social

Sentiment (if those are branded searches ). Sprout Social Hashtag Calendar : List of popular hashtags for every week of the year (which can be re-purposed for 2019!). Animatron Social Media Calendar : This one also lets you create a social media video for each day in the calendar: Action item: All of these special days and months have their own hashtags, so make sure to include those in your roadmap. Content planning collaboration.

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Sachin Sharma, director, sales and partnership, TikTok India, said, “We are thrilled to have once again collaborated with Lay’s for this unique challenge. Consider public sentiment surrounding your brand, and, if in doubt, disable the feature.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

Our team has been hearing the same sentiment from marketers everywhere. Having creative hobbies has been shown to make people more helpful, collaborative, and creative in their job performance. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

8 Ways to Find Trending Topics and Key Words

ProBlogger

You can check global trends or look for country specific trends as per your needs as you search the hashtags. These hashtags will show up at the top of the list in the homepage of your target region. Include your brand name in the hashtag for the right impact. You can find potential collaborators and endorsers from this list. Keyhole is an interesting tool that allows you to track hashtags across Facebook, Twitter and Instagram.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations. Apart from collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Follow Friday is a hashtag used to highlight some of your favorite Twitter accounts. Learn more : 40 Daily Hashtags Explained: What They Mean and How to Use Them. Hashtag. A hashtag is a word or phrase preceded by the “#” sign.

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How to Be Great at Social Media for Financial Services

agora pulse

Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. Traders will follow event hashtags, such as: #Trump – Trump’s tweets often cause volatility in the financial markets. Use branded hashtags to give your contests some extra visibility. There’s a reason why 70% of Instagram hashtags are branded. Collaborate where you can to reach an even bigger audience.

How to Create a Social Media Marketing Strategy

Buzzlogix

Using a tool like Sentiment Analysis , you can find out where your audience is most likely to spend its time. With a tool like Buzzlogix , you can use appropriate words and hashtags that garner attention. For help with Twitter, Buzzlogix offers an excellent tool called HashTag Suggestions. The Buzzlogix team collaborated with Venngage Infographic Maker to create the above infographic. How do you feel when you embark on something for the first time?

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis. Social Mention is a nonprofit sentiment trend analysis visualization tool called WeFeelFine.org that we’ve been looking at up on the big board.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis.

The 17 Best Social Media Management Tools

Webbiquity SMM

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Sample review: “Awesome posting and social management platforms that allow you to scale all your social promotion by scheduling, analyzing, listening, and collaborating across Twitter, Facebook, Instagram, and LinkedIn, among others, include SocialFlow.”